150 records — Page 1 of 15
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Creators:
Lopez Negrete Communications (Houston, Texas)
Dates:
1988 - 2015
Size:
14 Cubic feet
Collection ID:
NMAH.AC.1413
Repository:
Archives Center, National Museum of American History

The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.

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Creators:
Bird, William L.
Dates:
1877 - 2010
Size:
6.5 Cubic feet (19 boxes, 1 oversize folder)
Collection ID:
NMAH.AC.1288
Repository:
Archives Center, National Museum of American History

The collection consists of archival materials assembled by National Museum of American History Curator William Lawrence Bird. The materials were used as background research for the publication of his book Holidays on Display (New York: Princeton Architectural Press, 2007), and as exhibit objects for the exhibit by the same name that opened shortly after the museum's architectural renovation (November 2009-September 2010). The materials include advertising and trade literature, especially for department stores and with emphasis on the display of toys; catalogs; photographs and slides; postcards; parade programs; design drawings; correspondence; stock certificates, and miscellaneous items relating to department stores and their displays, parades and the amusement industry.

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Creators:
Magellan GPS
Dates:
1978-2005
bulk 1986-1998
Size:
12 Cubic feet (14 boxes)
Collection ID:
NMAH.AC.1214
Repository:
Archives Center, National Museum of American History

The Magellan Systems Corporation Records document various aspects of the development of several different Magellan GPS devices through engineering, research, design, manufacturing, and marketing records. Magellan Systems Corporation introduced the first hand-held differential GPS product and the conpany's focus was on research, product engineering, and design activities for GPS receivers. The collection includes correspondence and internal company reports and memoranda; design drawings; research notes; engineering notebooks, technical notes, schematics; photographs, slides and negatives; video and audiocassettes; advertisements; product literature, magazine articles and newspaper clippings; press releases; and user guides and manuals.

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Creators:
Orci, Hector
Orci, Norma
Orci Advertising Agency
Dates:
1979-2016, undated
Size:
3.5 Cubic feet (10 boxes)
Collection ID:
NMAH.AC.1384
Repository:
Archives Center, National Museum of American History

The Hector and Norma Orcí Advertising Agency Records document the history, educational, and creative output produced by Hector and Norma Orcí throughout their extensive career in advertising. The Orcís founded their own independent agency in 1986 in Los Angeles. The Orcí Advertising Agency successfully introduced various products to Latinos in the United States and developed a reputation as one of the top advertising agencies to understand the US Latino market. The collection showcases the agency's history and awards, advertising and marketing campaigns, and its role in educating advertising agencies on the importance of the US Latino market.

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Creators:
Livelli, VIncent
Dates:
undated
1991-2006
Size:
1 Cubic foot (3 boxes)
Collection ID:
NMAH.AC.0852
Repository:
Archives Center, National Museum of American History

Ephemera collected primarily in New York City relating to Latino entertainment, especially music.

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Creators:
Rockwell, David Hadley
Dates:
1980-2004, undated
Size:
3.2 Cubic feet (11 boxes, 1 oversize folder)
Collection ID:
NMAH.AC.1342
Repository:
Archives Center, National Museum of American History

An extensive collection of advertisements, club cards, ephemera, and invitations publicizing venues and events at entertainment clubs and venues in New York City, New York, New Jersey, and Florida. The materials make use of a variety of graphic arts styles.

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Creators:
Jackler, Robert K.
Dates:
circa 1898-2017
undated
Size:
20 Cubic feet (40 boxes, 1 map-folder)
Collection ID:
NMAH.AC.1224
Repository:
Archives Center, National Museum of American History

The collection documents the history of tobacco advertising in America through print advertisements (magazine and newspaper), emphasizing the deceptive advertising practices employed by the tobacco industry to lure and keep smokers. Many of the advertisements contain images of celebrities, athletes, and other notable persons who endorsed tobacco products as well as ethinic imagery.

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Creators:
Ayer (N W) Incorporated.
Dates:
1817-1851
1869-2006
Size:
270 Cubic feet (1169 boxes )
7 Film reels
Collection ID:
NMAH.AC.0059
Repository:
Archives Center, National Museum of American History

Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also includes radio and television. NW Ayer is known for some of the slogans created for major American companies.

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Creators:
Mathis, Nathaniel, 1946- (barber, motivational speaker)
Dates:
1946-2004
bulk 1970-2004
Size:
5.5 Cubic feet (18 boxes, 1 oversize folder)
Collection ID:
NMAH.AC.0641
Repository:
Archives Center, National Museum of American History

Nathaniel Mathis is a Washington, D.C., hairstylist, inventor, motivational speaker, and entrepreneur. His papers document his business life and community involvement.

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Creators:
Garland, Ed
Armstrong, Louis, 1900-1971
Morton, Jelly Roll, d. 1941
Levin, Floyd, 1922-2007
More …
Dates:
1880 - 2010
Size:
42.5 Cubic feet (110 boxes, 12 oversize folders)
Collection ID:
NMAH.AC.1222
Repository:
Archives Center, National Museum of American History

Floyd Levin was a Los Angeles textile manufacturer who turned his passion for jazz into a second career as an influential jazz journalist and historian. The collection consists of research materials including biographical files. In addition, there are numerous photographs that were taken and collected by Levin.

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150 records — Page 1 of 15