Association of Hispanic Advertising Agencies Collection
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- Creators:
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Sunshine, Sara
Spanish Advertising and Marketing Service (creator)
Association of Hispanic Advertising Agencies
- Dates:
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1962 - 2000
- Size:
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3.5 Cubic feet (3 boxes)
- Collection ID:
- NMAH.AC.1343
- Repository:
-
Archives Center, National Museum of American History
The Association of Hispanic Advertising Agencies Collection includes advertisements, research, and publications produced by SAMS (Spanish Advertising and Marketing Service), which was founded by Luis Diaz Albertini in 1963.
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- Creators:
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Orci, Hector
Orci, Norma
Orci Advertising Agency
- Dates:
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1979-2016, undated
- Size:
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3.5 Cubic feet (10 boxes)
- Collection ID:
- NMAH.AC.1384
- Repository:
-
Archives Center, National Museum of American History
The Hector and Norma Orcí Advertising Agency Records document the history, educational, and creative output produced by Hector and Norma Orcí throughout their extensive career in advertising. The Orcís founded their own independent agency in 1986 in Los Angeles. The Orcí Advertising Agency successfully introduced various products to Latinos in the United States and developed a reputation as one of the top advertising agencies to understand the US Latino market. The collection showcases the agency's history and awards, advertising and marketing campaigns, and its role in educating advertising agencies on the importance of the US Latino market.
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- Creators:
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Harper, Marion, 1916-1989 (advertising executive)
- Dates:
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circa 1911-1990, undated
- Size:
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27 Cubic feet (51 boxes)
- Collection ID:
- NMAH.AC.0394
- Repository:
-
Archives Center, National Museum of American History
Notes, clippings, published and unpublished manuscripts on business and marketing; but primarily personal materials.
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- Creators:
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Lopez Negrete Communications (Houston, Texas)
- Dates:
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1988 - 2015
- Size:
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14 Cubic feet
- Collection ID:
- NMAH.AC.1413
- Repository:
-
Archives Center, National Museum of American History
The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.
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- Creators:
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Gargano, Amil
Ally and Gargano Advertising Agency, (New York (N.Y.)
Ally, Carl
- Dates:
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1962-1987
- Size:
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14.6 Cubic feet
- Collection ID:
- NMAH.AC.0938
- Repository:
-
Archives Center, National Museum of American History
In 1962, Carl Ally, a rising star in the advertising business, established his own firm, Carl Ally, Inc., with colleague Amil Gargano as art director. In 1976 they changed the business name to Ally and Gargano, Inc. Known for its aggressive advertising style, Ally and Gargano represented approximately ninety clients, fifty-two of which are represented here, including Hertz, Federal Express, and IBM.
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- Creators:
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Jones, Caroline Robinson, 1942-2001 (advertising executive)
- Dates:
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1942 - 1996
- Size:
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15 sound tape reels
4 motion picture films
54 Cubic feet (127 boxes; one oversize folder)
129 video recordings
70 cassette tapes
- Collection ID:
- NMAH.AC.0552
- Repository:
-
Archives Center, National Museum of American History
Caroline R. Jones (1942-2001), an African-American advertising executive, worked for a number of prominent New York ad agencies and and founded her own firm in 1986. She is best known for her work in assisting clients in marketing to minority consumers. The collection includes client files, print advertisements, and radio and television commercials created for a wide range of commercial and public service campaigns.
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- Creators:
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Coors Brewing Company
Valdes Zacky, Dolores
- Dates:
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1955 - 1999
- Size:
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2 Cubic feet (2 boxes, 3 oversize folders)
- Collection ID:
- NMAH.AC.1394
- Repository:
-
Archives Center, National Museum of American History
The collection documents the work of Dolores Valdes-Zacky and her advertising firm Valdes-Zacky Associates, who specialize in the Hispanic consumer market.
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- Creators:
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Warshaw, Isadore, d. 1969
- Dates:
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circa 1743-1965
- Size:
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5.24 Cubic feet (consisting of 8 boxes, 2 half boxes, 4 folders, 10 oversize folders, 1 map case folder, 3 flat boxes (1 full, 2 partial). )
- Collection ID:
- NMAH.AC.0060.S01.01.Advertising
- Repository:
-
Archives Center, National Museum of American History
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Advertising Industry forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
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- Creators:
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Alcantara-Diaz, Gabriela
IAC Group
- Dates:
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1989 - 1996
- Size:
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0.15 Cubic feet (1 box)
- Collection ID:
- NMAH.AC.1366
- Repository:
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Archives Center, National Museum of American History
This collection contains IAC group advertising materials for Johnnie Walker Black Label and Publix grocery stores in both English and Spanish.
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- Creators:
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Ayer (N W) Incorporated.
- Dates:
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1817-1851
1869-2006
- Size:
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270 Cubic feet (1169 boxes )
7 Film reels
- Collection ID:
- NMAH.AC.0059
- Repository:
-
Archives Center, National Museum of American History
Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also includes radio and television. NW Ayer is known for some of the slogans created for major American companies.