López Negrete Communications Advertising Collection
The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.
Hector and Norma Orcí Advertising Agency Records
Orci, Norma
Orci Advertising Agency
The Hector and Norma Orcí Advertising Agency Records document the history, educational, and creative output produced by Hector and Norma Orcí throughout their extensive career in advertising. The Orcís founded their own independent agency in 1986 in Los Angeles. The Orcí Advertising Agency successfully introduced various products to Latinos in the United States and developed a reputation as one of the top advertising agencies to understand the US Latino market. The collection showcases the agency's history and awards, advertising and marketing campaigns, and its role in educating advertising agencies on the importance of the US Latino market.
Dolores Valdes-Zacky Papers
Valdes Zacky, Dolores
The collection documents the work of Dolores Valdes-Zacky and her advertising firm Valdes-Zacky Associates, who specialize in the Hispanic consumer market.
Marlboro Oral History and Documentation Project
Zinn, Manfredo
Marx, Dick
Nunez, Raul
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The Marlboro Oral History and Documentation Project is the result of a two-year effort supported in part by a gift from Philip Morris, Inc. Sixty oral history interviews and a variety of television commercials, print advertising, promotional materials, packaging, and industry publications were gathered to document Marlboro cigarette advertising. The …
Isabel Norniella Papers
The papers document Norniella's life and career in the advertising field, and her Ole Television Network, and include business records, photographs, scrapbooks, photograph albums, advertising, clippings and articles, awards, newsletters, and publicity materials.
Henry J. Kaufman and Associates Records
Henry J. Kaufman and Associates (Washington, D.C.)
bulk 1930s-1970s
Materials relating to Henry J. Kaufman, including photographs and ID cards; and the records of the Kaufman firm, including six scrapbooks, one for each decade; company newsletters, photographs, and other papers detailing the business history of the company as well as its social and other internal activities.
Sosa, Bromley and Aguilar and Associates Records
Mars, Incorporated
Sosa, Lionel
Sosa, Bromley and Aguilar and Associates (San Antonio, Texas)
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The collection documents the work of the Sosa, Bromley and Aguilar and Associates advertising agency of San Antonio, Texas.
Pepsi-Cola Advertising Collection
The collection consists largely of print ads, signs, decals and other marketing and promotional materials. Virtually all of the print ads are for the U.S. audience. The period since World War II is more fully documented than the earlier period, although there are some advertisements from the 1930s and earlier. Most …
Clotilde Arias Papers
United States. Dept. of State
Arias, Clotilde, 1901-1959
Thompson, J. Walter (advertising agency).
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2009
This collection documents the life and career of Peruvian musician, composer, and translator Clotilde Arias. Her work includes a Department of State-commissioned translation of "The Star-Spangled Banner" titled "El Pendón Estrellado", advertising jingles, original compositions, and translations of music originally written in English. She also was heavily involved in numerous Pan-American organizations including La Unión de Mujeres Americanas/United American Women.This collection contains correspondence, music manuscripts, photographs,newspaper clippings and printed materials, and four compact discs.
Clark Maddock Collection
Maddock, Clark, 1912-1988
Frederick, Jeffry A.
The collection documents the life and career of Clark Maddock, from his early years as a bandleader, through his work in the advertising industry and subsequent retirement. There are clippings and a few photographs relating to his musical career, but most of the collection relates to his work in the …
