The "Pepsi Generation" Oral History and Documentation Collection
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- Creators:
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Ellsworth, Scott, Dr.
Archives Center, NMAH, SI.
- Dates:
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1938-1986
- Size:
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7.7 Cubic feet (32 boxes)
- Collection ID:
- NMAH.AC.0111
- Repository:
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Archives Center, National Museum of American History
The Pepsi Generation Collection is the result of an oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Found In
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- Creators:
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Polykoff, Shirley
Ellsworth, Scott, Dr.
- Dates:
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1990.
- Size:
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1 cassette tape
0.3 Cubic feet (1 document box)
- Collection ID:
- NMAH.AC.0474
- Repository:
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Archives Center, National Museum of American History
Oral history describing her career in advertising, especially the creation of the Clairol advertisement "Does She or Doesn't She?" in the 1950s.
Found In
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- Creators:
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Maidenform, Inc.
- Dates:
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1922-1997
- Size:
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35 Cubic feet (87 boxes, 1 oversize folder)
- Collection ID:
- NMAH.AC.0585
- Repository:
-
Archives Center, National Museum of American History
Patent and trademark documents, advertisements, sales and marketing material, market research, photographs, packaging, company newsletters and magazines, and business records documenting the history of the Maidenform Company from 1922 to1997.
Found In
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- Creators:
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Lopez Negrete Communications (Houston, Texas)
- Dates:
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1988 - 2015
- Size:
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14 Cubic feet
- Collection ID:
- NMAH.AC.1413
- Repository:
-
Archives Center, National Museum of American History
The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.
Found In
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- Creators:
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Kuenzig Books
Sheldon, Charles Gates, 1899-1960
Breck Company.
- Dates:
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1902-1959
- Size:
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3.5 Cubic feet (3 boxes, 1 oversize folder)
- Collection ID:
- NMAH.AC.1423
- Repository:
-
Archives Center, National Museum of American History
The collection documents the work of Charles G. Sheldon, the illustrator who created beautiful images of women for the "Breck Girls" advertising campaign from 1936-1957. Includes photographs of sitters, Breck advertising materials, Breck Company internal publications and newsletters, magazines with cover illustrations by Sheldon, a high school year...
Found In
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- Creators:
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Fernandez, Castor
Castor Advertising Corporation
- Dates:
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1961-2006
- Size:
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1 Cubic Feet (3 boxes)
- Collection ID:
- NMAH.AC.1461
- Repository:
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Archives Center, National Museum of American History
Collection consists of materials documenting the Castor Advertising Corporation which specializes in reaching Hispanic audiences.
Found In
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- Creators:
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Fernandez, Castor
Castor Advertising Corporation
- Dates:
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1961-2006
- Size:
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1 cubic foot (3 boxes)
- Collection ID:
- NMAH.AC.
- Repository:
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Archives Center, National Museum of American History
Collection consists of materials documenting the Castor Advertising Corporation which specializes in reaching Hispanic audiences.
Found In
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- Creators:
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Murphy, W.B.
Norris, Alice
Norris, E. E.
Prior, Joseph
More … - Dates:
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1904-2015
bulk 1904-1989
- Size:
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12 Cubic feet (25 boxes)
- Collection ID:
- NMAH.AC.0367
- Repository:
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Archives Center, National Museum of American History
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing, supported in part by a grant from the Campbell Soup Company. Thirty-one oral history interviews were conducted by Dr. Barbara Griffith for the project, and a variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that provides documentation, in print and media, of the history and development of advertising for Campbell's Red and White Soups in the decades following World War II.
Found In
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- Creators:
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Coors Brewing Company
Valdes Zacky, Dolores
- Dates:
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1955 - 1999
- Size:
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2 Cubic feet (2 boxes, 3 oversize folders)
- Collection ID:
- NMAH.AC.1394
- Repository:
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Archives Center, National Museum of American History
The collection documents the work of Dolores Valdes-Zacky and her advertising firm Valdes-Zacky Associates, who specialize in the Hispanic consumer market.
Found In
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- Creators:
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Williams, Ralph William
Breck Company.
Dial Corporation.
American Cyanamid Company
More … - Dates:
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circa 1936-1995
- Size:
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6.5 Cubic feet (15 boxes, 188 pieces of original artwork)
- Collection ID:
- NMAH.AC.0651
- Repository:
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Archives Center, National Museum of American History
The collection documents the development and evolution of the Breck Girl, a highly successful and long-lived advertising campaign whose hallmark was its vision of idealized American womanhood through correspondence, photographs, paintings, and print advertisements.