Association of Hispanic Advertising Agencies Collection
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- Creators:
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Sunshine, Sara
Spanish Advertising and Marketing Service (creator)
Association of Hispanic Advertising Agencies
- Dates:
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1962 - 2000
- Size:
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3.5 Cubic feet (3 boxes)
- Collection ID:
- NMAH.AC.1343
- Repository:
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Archives Center, National Museum of American History
The Association of Hispanic Advertising Agencies Collection includes advertisements, research, and publications produced by SAMS (Spanish Advertising and Marketing Service), which was founded by Luis Diaz Albertini in 1963.
Found In
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- Creators:
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Jones, Caroline Robinson, 1942-2001 (advertising executive)
- Dates:
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1942 - 1996
- Size:
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15 Sound tape reels
4 motion picture films
54 Cubic feet (127 boxes; one oversize folder)
129 Video recordings
70 cassette tapes
- Collection ID:
- NMAH.AC.0552
- Repository:
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Archives Center, National Museum of American History
Caroline R. Jones (1942-2001), an African-American advertising executive, worked for a number of prominent New York ad agencies and and founded her own firm in 1986. She is best known for her work in assisting clients in marketing to minority consumers. The collection includes client files, print advertisements, and radio and television commercials created for a wide range of commercial and public service campaigns.
Found In
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- Creators:
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Ayer (N W) Incorporated.
Cummings, Barton A., 1914-1994 (advertising executive)
Brower, Charles H.
Bolte, Brown
More … - Dates:
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1938-1991, undated
- Size:
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4.5 Cubic feet (11 boxes)
- Collection ID:
- NMAH.AC.0421
- Repository:
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Archives Center, National Museum of American History
Collection documents Barton Arthur Cummings's career as an advertising industry spokesman, particularly in the areas of advertising education, and advertising in the public interest.
Found In
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- Creators:
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Smithsonian World
- Dates:
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1990-1991
- Size:
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23 Cubic feet (16 boxes)
- Collection ID:
- NMAH.AC.0418
- Repository:
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Archives Center, National Museum of American History
The collection documents "Selling the Dream" was an hour long television documentary that aired in early 1991 as part of the public television series, Smithsonian World.
Found In
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- Creators:
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Black, Tom, 1924-
Wiener, Tom
- Dates:
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1993
- Size:
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1.5 Cubic feet (3 boxes)
- Collection ID:
- NMAH.AC.0505
- Repository:
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Archives Center, National Museum of American History
Oral history interview, transcripts, and background material documenting Tom Black's career as director of advertising for Smithsonian Magazine from its founding in 1969 until his retirement in 1994.
Found In
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- Creators:
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Strasser, Julie
Nike, Inc.
Strasser, Robert (marketing executive)
- Dates:
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1970-1989
- Size:
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2.5 Cubic feet (8 boxes)
- Collection ID:
- NMAH.AC.0525
- Repository:
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Archives Center, National Museum of American History
Videotapes, internal and external company publications, product catalogs and business files relating to Nike's domestic and international marketing and promotions.
Found In
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- Creators:
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Coors Brewing Company
Valdes Zacky, Dolores
- Dates:
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1955 - 1999
- Size:
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2 Cubic feet (2 boxes, 3 oversize folders)
- Collection ID:
- NMAH.AC.1394
- Repository:
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Archives Center, National Museum of American History
The collection documents the work of Dolores Valdes-Zacky and her advertising firm Valdes-Zacky Associates, who specialize in the Hispanic consumer market.
Found In
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- Creators:
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Fernandez, Castor
Castor Advertising Corporation
- Dates:
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1960-2007, 2018
- Size:
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1 Cubic foot (4 boxes)
- Collection ID:
- NMAH.AC.1461
- Repository:
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Archives Center, National Museum of American History
This collection consists of materials documenting the Castor Advertising Corporation, Castor SG&B, and Castor Spanish International, which specialized in reaching Hispanic audiences.
Found In
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- Creators:
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Orci, Hector
Orci, Norma
Orci Advertising Agency
- Dates:
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1979-2016, undated
- Size:
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3.5 Cubic feet (10 boxes)
- Collection ID:
- NMAH.AC.1384
- Repository:
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Archives Center, National Museum of American History
The Hector and Norma Orcí Advertising Agency Records document the history, educational, and creative output produced by Hector and Norma Orcí throughout their extensive career in advertising. The Orcís founded their own independent agency in 1986 in Los Angeles. The Orcí Advertising Agency successfully introduced various products to Latinos in the United States and developed a reputation as one of the top advertising agencies to understand the US Latino market. The collection showcases the agency's history and awards, advertising and marketing campaigns, and its role in educating advertising agencies on the importance of the US Latino market.
Found In
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- Creators:
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Archives Center, NMAH, SI.
- Dates:
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1953-1987
- Size:
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7 Cubic feet (17 boxes)
- Collection ID:
- NMAH.AC.0184
- Repository:
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Archives Center, National Museum of American History
The Alka-Seltzer Oral History and Documentation Project is a result of a one year effort supported, in part, by Miles Laboratories, Incorporated. Twenty-four oral history interviews and a variety of related materials were gathered to document Alka- Seltzer advertising, primarily from the mid-1950s to the 1980s. The project covers "Speedy" Alka-Seltzer, "Oh what a relief it is," "The Blahs," "Alka Seltzer on the rocks," and "I can't believe I ate the whole thing" campaigns