The Marlboro Oral History and Documentation Project is the result of a two-year effort supported in part by a gift from Philip Morris, Inc. Sixty oral history interviews and a variety of television commercials, print advertising, promotional materials, packaging, and industry publications were gathered to document Marlboro cigarette advertising. T...
The collection documents the work of Dolores Valdes-Zacky and her advertising firm Valdes-Zacky Associates, who specialize in the Hispanic consumer market.
The collection documents Sumner Hosiery Mill through articles, newspaper clippings, publications, advertisements, and photographs.
Materials trace the evolution of product packaging and advertising of Whitman's Chocolates. Includes business records and photographs of early product displays.
The collection documents the life and career of comedian Imogene Coca.
The Hector and Norma Orcí Advertising Agency Records document the history, educational, and creative output produced by Hector and Norma Orcí throughout their extensive career in advertising. The Orcís founded their own independent agency in 1986 in Los Angeles. The Orcí Advertising Agency successfully introduced various products to Latinos in the United States and developed a reputation as one of the top advertising agencies to understand the US Latino market. The collection showcases the agency's history and awards, advertising and marketing campaigns, and its role in educating advertising agencies on the importance of the US Latino market.
Archival material, including advertising and business records from the "Call Carl" chain of Washington, DC, automotive service stations. The collection includes photographs of Washington, DC streets in the years before automobiles; photographs of the building exterior; photographs of the interior, including employees at work in the garages as well...
The collection documents the development and marketing of the Chef's Choice brand of knife sharpeners.
The collection consists largely of print ads, signs, decals and other marketing and promotional materials. Virtually all of the print ads are for the U.S. audience. The period since World War II is more fully documented than the earlier period, although there are some advertisements from the 1930s and earlier. Most of the material documents Peps...
Correspondence, patents, photographs, newspaper clippings, and subject files about various inventors and ideas. Collection documents women inventors, American culture, 1950s-1970s, and products designed for women and the home. Donovan's papers offer a near complete invention record, including both successes and failures, as well as patent and trademark correspondence.