Collection documents Barton Cummings's career as an advertising industry spokesman, particularly in the areas of advertising education and advertising in the public interest.
Created in 1971, the Federal Express Corporation, an overnight air freight delivery system was an innovative company known for its memorable advertising campaigns. The core of the Federal Express Advertising History Collection is a series of interviews conducted in 1988 by Dr. Scott Ellsworth. Twenty-five individuals associated with Federal Express advertising were interviewed about the company and its award-winning advertising.
In 1962, Carl Ally, a rising star in the advertising business, established his own firm, Carl Ally, Inc., with colleague Amil Gargano as art director. In 1976 they changed the business name to Ally and Gargano, Inc. Known for its aggressive advertising style, Ally and Gargano represented approximately ninety clients, fifty-two of which are represented here, including Hertz, Federal Express, and IBM.
Arnold D. Kates was an officer in the Association of Young Advertising Men of New York in the 1930s. As an officer, he visited Washington, D.C., to attend the annual meeting of the Advertising Federation of America and took home movies of the capital, including a formal reception at the White House, the Washington Monument, and the Lincoln Memorial. Additional film footage includes scenes on a ship, cityscapes and industrial landscapes of New York City.
Flying Tigers is a national and international cargo and express mail carrier based in Los Angeles, California . The collection consists of mechanicals, proofsheets, advertising slicks, promotional material and other collateral l created by Lord, Dentsu & Partners for the Flying Tigers account between 1981 and 1988.
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Advertising Industry forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
This collection consists of a single scrapbook of proofsheets and photo proofs from DFS's advertising campaign for Falstaff Beer in the period 1945 1946. The advertisements center around three distinct themes. The first and most comprehensive features a salute to "The Men Who Keep Faith with America." These ads contain handsome black and white w...
Persuasive printed materials offered by the Association to member utilities, to use as ads in local newspapers or as bill stuffers, on public interest subjects such as holiday safety, energy saving, the conveniences of electric appliances, and other topics; persuasive printed materials, mostly offered by investor-owned utilities, in opposition to p...
Papers of Leonard P. Hirsch, founder of Federal GLOBE, the Gay, Lesbian, Bisexual, and Transgender employee advocacy group for the federal government. Hirsch was also the founder of the Smithsonian Institution's chapter of Federal GLOBE. Papers include organizational material as well as newsletters, educational, and lobbying materials. There is a small amount of personal material for Hirsch and his husband Kristian Fauchald.
The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.