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- Creators:
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National Museum of American History (U.S.)
- Dates:
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1988-1989.
- Size:
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2 Cubic feet (6 boxes)
- Collection ID:
- NMAH.AC.0529
- Repository:
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Archives Center, National Museum of American History
A collection of television advertisements, used in the research for and in some cases, in the exhibition "Men and Women: A History of Costume, Gender and Power". Both U-Matic and VHS video formats are included.
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- Creators:
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Warshaw, Isadore, 1900-1969
- Dates:
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1938-1966
- Size:
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0.74 Cubic feet (consisting of 1.5 boxes, 2 oversize folders, 1 map case folder.)
- Collection ID:
- NMAH.AC.0060.S01.01.Television
- Repository:
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Archives Center, National Museum of American History
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Television forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
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- Creators:
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Freberg, Stan, 1926-
- Dates:
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1958-1991
- Size:
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0.3 Cubic feet (1 box)
- Collection ID:
- NMAH.AC.0444
- Repository:
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Archives Center, National Museum of American History
Stan Freberg (1926-2015) was a writer, performer, and satirist who pioneered the use of comedy in radio and television commercials during advertising's creative revolution in the 1960s. The collection includes examples of his work including his radio and television shows as well as some of his best known television commercials.
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Revlon, Incorporated Advertising Collection
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- Creators:
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Revlon, Inc.
- Dates:
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1936-1986
- Size:
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2 Cubic feet (4 boxes)
- Collection ID:
- NMAH.AC.0939
- Repository:
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Archives Center, National Museum of American History
Collection consists of print and television advertisements and promotional materials created by Revlon, Incorporated, 1936-1986.
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- Creators:
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Lomas, Stanley
- Dates:
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1947-1990
bulk 1950-1956
- Size:
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7 Motion picture films
- Collection ID:
- NMAH.AC.0342
- Repository:
-
Archives Center, National Museum of American History
The Stanley Lomas Television Commercial Collection consists of 226 television commercials for products including dishwashing soap, beer, cigarettes, soft drinks, and breakfast cereals. The collection also includes a short 1954 film demonstrating the DuMont Electronicam, a camera designed for simultaneous live broadcast and film recording. There is ...
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- Creators:
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Warshaw, Isadore, 1900-1969
- Dates:
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1893-1992
- Size:
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2.44 Cubic feet (consisting of 4.5 boxes, 1 folder, 5 oversize folders, 2 flat boxes (partial), 1 map case folder.)
- Collection ID:
- NMAH.AC.0060.S01.01.Radios
- Repository:
-
Archives Center, National Museum of American History
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Accounting and Bookkeeping forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
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- Creators:
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Ellsworth, Scott, Dr.
- Dates:
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1938-1986
- Size:
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7.7 Cubic feet (32 boxes)
- Collection ID:
- NMAH.AC.0111
- Repository:
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Archives Center, National Museum of American History
The Pepsi Generation Collection is the result of an oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
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- Dates:
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1953-1987
- Size:
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7 Cubic feet (17 boxes)
- Collection ID:
- NMAH.AC.0184
- Repository:
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Archives Center, National Museum of American History
The Alka-Seltzer Oral History and Documentation Project is a result of a one year effort supported, in part, by Miles Laboratories, Incorporated. Twenty-four oral history interviews and a variety of related materials were gathered to document Alka- Seltzer advertising, primarily from the mid-1950s to the 1980s. The project covers "Speedy" Alka-Seltzer, "Oh what a relief it is," "The Blahs," "Alka Seltzer on the rocks," and "I can't believe I ate the whole thing" campaigns
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- Creators:
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Center for Advertising History, Archives Center
Nike, Inc.
Ellsworth, Scott, Dr.
- Dates:
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1958 - 1992
- Size:
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12 Cubic feet (25 boxes)
- Collection ID:
- NMAH.AC.0448
- Repository:
-
Archives Center, National Museum of American History
The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.
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- Creators:
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Blocki, Jim
Cook, Fielder
Durante, Al
Green, Chester
More … - Dates:
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1947-1992
- Size:
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4.3 Cubic feet (5 boxes)
- Collection ID:
- NMAH.AC.0464
- Repository:
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Archives Center, National Museum of American History
Oral history interviews with fourteen former Kraft and J. Walter Thompson executives chart the evolution of Kraft's approach to television, from its pioneering efforts in the medium's infancy to the search to maintain identity in an increasingly competitive and fragmented media landscape. Casting, directing, and production of the live dramas and the commercials are discussed at length. Kraft's philosophy of advertising, its relationship with J. Walter Thompson advertising agency and NBC, and consumer outreach are also featured.
