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Creators:
Center for Advertising History
Dates:
circa 1984-1994
Size:
7 cu. ft. (7 record storage boxes)
Collection ID:
Accession 02-078
Repository:
Smithsonian Institution Archives

This accession includes records documenting activities of the Center for Advertising History (CAH) in the preservation of advertising history in the United States, primarily through the acquisition of information relating to advertising and projects such as oral history interviews and public seminars. The records consist of correspondence ...

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Creators:
Flaherty, Stacy A.
Lucas, Darrell Blaine, 1903- (psychologist)
Center for Advertising History, Archives Center
Dates:
1922
Size:
1 Cubic foot (2 boxes)
Collection ID:
NMAH.AC.0379
Repository:
Archives Center, National Museum of American History

Folio-size scrapbook: "A Book of 100 Modern Ads" created for a college-level psychology class, 1922, as an exercise in the methodology of advertising: it addresses both the creation and testing (i.e., recall and effectiveness) of ads found in contemporary magazines. An oral history interview was conducted by Stacy Flaherty with Mr. Lucas April 3, 1...

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Creators:
Smithsonian World
Dates:
1990-1991
Size:
23 Cubic feet (16 boxes)
Collection ID:
NMAH.AC.0418
Repository:
Archives Center, National Museum of American History

The collection documents "Selling the Dream" was an hour long television documentary that aired in early 1991 as part of the public television series, Smithsonian World.

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Creators:
Center for Advertising History, Archives Center
Nike, Inc.
Ellsworth, Scott, Dr.
Dates:
1958 - 1992
Size:
12 Cubic feet (25 boxes)
Collection ID:
NMAH.AC.0448
Repository:
Archives Center, National Museum of American History

The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.

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Creators:
Lord, Dentsu & Partners
Dates:
1981-1989
Size:
1.5 Cubic feet (4 boxes, 2 map folders)
Collection ID:
NMAH.AC.0455
Repository:
Archives Center, National Museum of American History

Flying Tigers is a national and international cargo and express mail carrier based in Los Angeles, California . The collection consists of mechanicals, proofsheets, advertising slicks, promotional material and other collateral l created by Lord, Dentsu & Partners for the Flying Tigers account between 1981 and 1988.

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Creators:
Polykoff, Shirley
Ellsworth, Scott, Dr.
Dates:
1990.
Size:
1 Cassette tape
0.3 Cubic feet (1 document box)
Collection ID:
NMAH.AC.0474
Repository:
Archives Center, National Museum of American History

Oral history describing her career in advertising, especially the creation of the Clairol advertisement "Does She or Doesn't She?" in the 1950s.

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Creators:
Ellsworth, Scott, Dr.
National Museum of American History (U.S.). Archives Center
Dates:
1938-1986
Size:
7.7 Cubic feet (32 boxes)
Collection ID:
NMAH.AC.0111
Repository:
Archives Center, National Museum of American History

The Pepsi Generation Collection is the result of an oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.

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Creators:
Bunting, George L., Jr.
Brinkley, Christie
Ellsworth, Scott, Dr.
Colonel, Sheri
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Dates:
1959-1990
Size:
15.5 Cubic feet (30 boxes)
Collection ID:
NMAH.AC.0374
Repository:
Archives Center, National Museum of American History

The Cover Girl Make-Up Advertising Oral History and Documentation Project, 1923-1991, is the result of a year-long study in 1990, which examined the advertising created for Noxell Corporation's Cover Girl make-up products from 1959 to 1990. The objective of the project was to document, in print and electronic media, the history of Cover Girl make-up advertising since its inception in 1959.

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Creators:
Flaherty, Stacy A.
Crain Communications.
Bernstein, Sid
Dates:
1989-1991.
Size:
3 Cubic feet (7 boxes )
Collection ID:
NMAH.AC.0434
Repository:
Archives Center, National Museum of American History

Audiotapes, Series 1: Interviews with Bernstein and others, conducted by Stacy A. Flaherty, coodinator and historian of the Center for Advertising History (an Archives Center program). Subseries 1.1 Audiocassette masters; Subseries 1.2: Reel-to-reel masters; Subseries 1.3: Audiocassettes for researcher use (2 copies).

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Creators:
Blocki, Jim
Cook, Fielder
Durante, Al
Green, Chester
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Dates:
1947-1992
Size:
4.3 Cubic feet (5 boxes)
Collection ID:
NMAH.AC.0464
Repository:
Archives Center, National Museum of American History

Oral history interviews with fourteen former Kraft and J. Walter Thompson executives chart the evolution of Kraft's approach to television, from its pioneering efforts in the medium's infancy to the search to maintain identity in an increasingly competitive and fragmented media landscape. Casting, directing, and production of the live dramas and the commercials are discussed at length. Kraft's philosophy of advertising, its relationship with J. Walter Thompson advertising agency and NBC, and consumer outreach are also featured.

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