The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.
Correspondence, administrative records, operational records, company newsletters, news clippings, photographs, photograph albums, and audio-visual materials.
This collection consists of historical files on FI, its predecessors, and subsidiaries. The material consists primarily of historical/public relations material, including photographs and brochures, but also includes significant amounts of business records for FEAC, Kreider-Reisner, Hiller, Republic, Ranger, Stratos, and Swearingen. The collection also documents Fairchild's joint ventures with Fokker, Pilatus, and other aircraft manufacturers. The material also includes an extensive negative collection as well as film and videotape libraries.
The John K. Parlett Collection of Agricultural Ephemera, 1859-2011, undated, is a collection of operator's instruction manuals, parts illustrations manuals, dealership materials, farming, farm life, and agriculture-related ephemera. The material is from national companies as well as local manufacturers and businesses.
The Frank K. M. Rehn Galleries records measure 21.8 linear feet and are dated 1858-1969 (bulk 1919-1968). The records consist mainly of business correspondence with collectors, artists, museums and arts organizations, colleagues, and others. A small amount of Frank K. M. Rehns personal correspondence and a few stray personal papers of individual artists are interfiled. Also included are financial records, scrapbooks, printed matter, miscellaneous records, and photographs documenting most of the history of a highly regarded New York City art gallery devoted to American painting.
This collection of photographs, shot by Reverend James O. Arthur while serving as a missionary for the Reformed Church of America, documents the activities on the Winnebago Reservation in Nebraska in 1913 as well as Mescalero and Chirichua Reservation in White Tail, New Mexico from 1914-1919. Additional images depict vacations and travels throughout the United States by the Arthur family and friends between the years 1913-1928.
The papers of sculptor and painter Fletcher Benton measure 8.2 linear feet and 1.47 GB and date from 1934 to 2014. They document his career as a sculptor with international presence through certificates, personal photographs, legal papers, correspondence, exhibition and commission documentation, clippings, exhibition-related printed materials, broadcast materials, publications about his work, an editioned kinetic Christmas card, and photographs, sound and video recordings, and motion picture film documenting his work and career.
The material includes technical notes, operating instructions and descriptions relating to projects which Hopper participated in at Harvard during and after World War II and later in the private sector. These projects involved the creation of the Navy's Mark I, II and III "mechanical calculators" (the fore runners of today's computers) and the UNI...
Caroline R. Jones (1942-2001), an African-American advertising executive, worked for a number of prominent New York ad agencies and and founded her own firm in 1986. She is best known for her work in assisting clients in marketing to minority consumers. The collection includes client files, print advertisements, and radio and television commercials created for a wide range of commercial and public service campaigns.
The Marcel Breuer papers, 1920-1986, contain biographical material, correspondence, business and financial records, interviews, notes, writings, sketches, project files, exhibition files, photographs, and printed material that document the career of architect and designer Marcel Breuer.