The Campbell Soup Advertising Collection
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- Creators:
-
Murphy, W.B.
Norris, Alice
Norris, E. E.
Prior, Joseph
More … - Dates:
-
1904-2015
bulk 1904-1989
- Size:
-
12 Cubic feet (25 boxes)
- Collection ID:
- NMAH.AC.0367
- Repository:
-
Archives Center, National Museum of American History
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing, supported in part by a grant from the Campbell Soup Company. Thirty-one oral history interviews were conducted by Dr. Barbara Griffith for the project, and a variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that provides documentation, in print and media, of the history and development of advertising for Campbell's Red and White Soups in the decades following World War II.