Query: Consumers--History--20th century
Hector and Norma Orcí Advertising Agency Records
Creators:
Orci, Hector
Orci, Norma
Orci Advertising Agency
Dates:
1979-2016, undated
Size:
3.5 Cubic feet (10 boxes)
Collection ID:
NMAH.AC.1384
Repository:
Archives Center, National Museum of American History

The Hector and Norma Orcí Advertising Agency Records document the history, educational, and creative output produced by Hector and Norma Orcí throughout their extensive career in advertising. The Orcís founded their own independent agency in 1986 in Los Angeles. The Orcí Advertising Agency successfully introduced various products to Latinos in the United States and developed a reputation as one of the top advertising agencies to understand the US Latino market. The collection showcases the agency's history and awards, advertising and marketing campaigns, and its role in educating advertising agencies on the importance of the US Latino market.

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in NMAH.AC.1384 for Consumers--History--20th century
Isabel Norniella Papers
Creators:
Norniella, Isabel, 1938-
Dates:
circa 1969-2005
Size:
4 Cubic feet (4 boxes)
Collection ID:
NMAH.AC.1417
Repository:
Archives Center, National Museum of American History

The papers document Norniella's life and career in the advertising field, and her Ole Television Network, and include business records, photographs, scrapbooks, photograph albums, advertising, clippings and articles, awards, newsletters, and publicity materials.

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in NMAH.AC.1417 for Consumers--History--20th century
Dolores Valdes-Zacky Papers
Creators:
Coors Brewing Company
Valdes Zacky, Dolores
Dates:
1955 - 1999
Size:
2 Cubic feet (2 boxes, 3 oversize folders)
Collection ID:
NMAH.AC.1394
Repository:
Archives Center, National Museum of American History

The collection documents the work of Dolores Valdes-Zacky and her advertising firm Valdes-Zacky Associates, who specialize in the Hispanic consumer market.

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in NMAH.AC.1394 for Consumers--History--20th century
Edgecraft Corporation Records
Creators:
Smith, Jeff, 1939-2004
Child, Julia, 1912-2004
Guthrie, Janet, 1938-
Edgecraft Corporation
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Dates:
1984-2016, undated
Size:
2 Cubic feet (3 boxes, 1 map-folder)
Collection ID:
NMAH.AC.1382
Repository:
Archives Center, National Museum of American History

Collection documents the development and marketing of the Chef's Choice brand of knife sharpeners.

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in NMAH.AC.1382 for Consumers--History--20th century
Freda Diamond Collection
Creators:
Diamond, Freda, 1905-
Dates:
1945-1998
Size:
3 Cubic feet (3 boxes, 4 folders )
Collection ID:
NMAH.AC.0616
Repository:
Archives Center, National Museum of American History

Archival materials relating to Diamond's career as an industrial designer, including various client files (especially Libbey Glass) containing photographs, designs, sketches, and other papers; articles by and about Diamond; magazines; awards; and a scrapbook.

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in NMAH.AC.0616 for Consumers--History--20th century
López Negrete Communications Advertising Collection
Creators:
Lopez Negrete Communications (Houston, Texas)
Dates:
1988 - 2015
Size:
14 Cubic feet
Collection ID:
NMAH.AC.1413
Repository:
Archives Center, National Museum of American History

The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.

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in NMAH.AC.1413 for Consumers--History--20th century
Sandford Greeting Card Company and Family Papers
Creators:
MacDowell, Helen Sandford, 1889-
Pease, L.F.
Prince, Georgiana K., 1861-1915
Sandford Greeting Card Company
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Dates:
1831-2004
Size:
8 Cubic feet (37 boxes)
Collection ID:
NMAH.AC.1252
Repository:
Archives Center, National Museum of American History

Collection documents the business activities of the Sandford Card Company and include the papers of Mary Elizabeth Sandford, founder of the company, and her immediate family.

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in NMAH.AC.1252 for Consumers--History--20th century
Sosa, Bromley and Aguilar and Associates Records
Creators:
Procter & Gamble Company
Mars, Incorporated
Sosa, Lionel
Sosa, Bromley and Aguilar and Associates (San Antonio, Texas)
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Dates:
1981-1997
Size:
14 Cubic feet (31 boxes and 1 map folder)
Collection ID:
NMAH.AC.1351
Repository:
Archives Center, National Museum of American History

The collection documents the work of the Sosa, Bromley and Aguilar and Associates advertising agency of San Antonio, Texas.

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in NMAH.AC.1351 for Consumers--History--20th century
Edward J. Orth Memorial Archives of the New York World's Fair
Creators:
Orth, Edward J.
Exhibition Collectors Historical Organization
Dates:
1835-2000, undated
Size:
130 Cubic feet (417 boxes, 25 map-folders)
Collection ID:
NMAH.AC.0560
Repository:
Archives Center, National Museum of American History

Collection documents the 1939 New York World's Fair in Flushing Meadows, New York. Also includes material relating to other fairs, the Exhibition Collectors Historical Organization (ECHO), New York City tourism and The Walt Disney Company.

Digital Content Available

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in NMAH.AC.0560 for Consumers--History--20th century
Ralph Baer Innovative Lives Presentation
Creators:
Baer, Ralph H., 1922-2014
Harrison, William
Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation.
Dates:
2009-08-15-2009
Size:
0.15 Cubic feet (1 box)
Collection ID:
NMAH.AC.1179
Repository:
Archives Center, National Museum of American History

In a moderated conversation about his life and work, Baer reenacts, with his partner William Harrison, the first time he played "Oddyssey", the first home video game for the consumer market, which he invented, and answers questions from the audience.

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in NMAH.AC.1179 for Consumers--History--20th century
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