Hector and Norma Orcí Advertising Agency Records
Orci Advertising Agency
The Hector and Norma Orcí Advertising Agency Records document the history, educational, and creative output produced by Hector and Norma Orcí throughout their extensive career in advertising. The Orcís founded their own independent agency in 1986 in Los Angeles. The Orcí Advertising Agency successfully introduced various products to Latinos in the United States and developed a reputation as one of the top advertising agencies to understand the US Latino market. The collection showcases the agency's history and awards, advertising and marketing campaigns, and its role in educating advertising agencies on the importance of the US Latino market.
Isabel Norniella Papers
The papers document Norniella's life and career in the advertising field, and her Ole Television Network, and include business records, photographs, scrapbooks, photograph albums, advertising, clippings and articles, awards, newsletters, and publicity materials.
Dolores Valdes-Zacky Papers
Valdes Zacky, Dolores
The collection documents the work of Dolores Valdes-Zacky and her advertising firm Valdes-Zacky Associates, who specialize in the Hispanic consumer market.
Edgecraft Corporation Records
Child, Julia, 1912-2004
Guthrie, Janet, 1938-
Collection documents the development and marketing of the Chef's Choice brand of knife sharpeners.
Freda Diamond Collection
Archival materials relating to Diamond's career as an industrial designer, including various client files (especially Libbey Glass) containing photographs, designs, sketches, and other papers; articles by and about Diamond; magazines; awards; and a scrapbook.
López Negrete Communications Advertising Collection
The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.
Sandford Greeting Card Company and Family Papers
Prince, Georgiana K., 1861-1915
Sandford Greeting Card Company
Collection documents the business activities of the Sandford Card Company and include the papers of Mary Elizabeth Sandford, founder of the company, and her immediate family.
Sosa, Bromley and Aguilar and Associates Records
Sosa, Bromley and Aguilar and Associates (San Antonio, Texas)
The collection documents the work of the Sosa, Bromley and Aguilar and Associates advertising agency of San Antonio, Texas.
Edward J. Orth Memorial Archives of the New York World's Fair
Exhibition Collectors Historical Organization
Collection documents the 1939 New York World's Fair in Flushing Meadows, New York. Also includes material relating to other fairs, the Exhibition Collectors Historical Organization (ECHO), New York City tourism and The Walt Disney Company.
Ralph Baer Innovative Lives Presentation
Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation.
In a moderated conversation about his life and work, Baer reenacts, with his partner William Harrison, the first time he played "Oddyssey", the first home video game for the consumer market, which he invented, and answers questions from the audience.