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- Creators:
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Lopez Negrete Communications (Houston, Texas)
- Dates:
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1988 - 2015
- Size:
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14 Cubic feet
- Collection ID:
- NMAH.AC.1413
- Repository:
-
Archives Center, National Museum of American History
The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.
Found In
Hector and Norma Orcí Advertising Agency Records
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- Creators:
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Orci, Hector
Orci, Norma
Orci Advertising Agency
- Dates:
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1979-2016, undated
- Size:
-
3.5 Cubic feet (10 boxes)
- Collection ID:
- NMAH.AC.1384
- Repository:
-
Archives Center, National Museum of American History
The Hector and Norma Orcí Advertising Agency Records document the history, educational, and creative output produced by Hector and Norma Orcí throughout their extensive career in advertising. The Orcís founded their own independent agency in 1986 in Los Angeles. The Orcí Advertising Agency successfully introduced various products to Latinos in the United States and developed a reputation as one of the top advertising agencies to understand the US Latino market. The collection showcases the agency's history and awards, advertising and marketing campaigns, and its role in educating advertising agencies on the importance of the US Latino market.
Found In
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- Creators:
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Smithsonian Institution. Center for Folklife and Cultural Heritage
- Dates:
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July 3-14, 1974
- Size:
-
1 Cubic foot (approximate)
459 Sound tape reels (approximate)
- Collection ID:
- CFCH.SFF.1974
- Repository:
-
Ralph Rinzler Folklife Archives and Collections
The Smithsonian Institution Festival of American Folklife, held annually since 1967 on the National Mall in Washington, D.C., was renamed the Smithsonian Folklife Festival in 1998. The materials collected here document the planning, production, and execution of the annual Festival, produced by the Smithsonian Center for Folklife and Cultural Heritage (1999-present) and its predecessor offices (1967-1999). An overview of the entire Festival records group is available here: Smithsonian Folklife Festival records.