21 records — Page 1 of 3
[ ]
Collapse
[ ]
Expand
Creators:
Lopez Negrete Communications (Houston, Texas)
Dates:
1988 - 2015
Size:
14 Cubic feet
Collection ID:
NMAH.AC.1413
Repository:
Archives Center, National Museum of American History

The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.

Found In
[ ]
Collapse
[ ]
Expand
Creators:
Orci, Hector
Orci, Norma
Orci Advertising Agency
Dates:
1979-2016, undated
Size:
3.5 Cubic feet (10 boxes)
Collection ID:
NMAH.AC.1384
Repository:
Archives Center, National Museum of American History

The Hector and Norma Orcí Advertising Agency Records document the history, educational, and creative output produced by Hector and Norma Orcí throughout their extensive career in advertising. The Orcís founded their own independent agency in 1986 in Los Angeles. The Orcí Advertising Agency successfully introduced various products to Latinos in the United States and developed a reputation as one of the top advertising agencies to understand the US Latino market. The collection showcases the agency's history and awards, advertising and marketing campaigns, and its role in educating advertising agencies on the importance of the US Latino market.

Found In
[ ]
Collapse
[ ]
Expand
Creators:
Sunshine, Sara
Spanish Advertising and Marketing Service (creator)
Association of Hispanic Advertising Agencies
Dates:
1962 - 2000
Size:
3.5 Cubic feet (3 boxes)
Collection ID:
NMAH.AC.1343
Repository:
Archives Center, National Museum of American History

The Association of Hispanic Advertising Agencies Collection includes advertisements, research, and publications produced by SAMS (Spanish Advertising and Marketing Service), which was founded by Luis Diaz Albertini in 1963.

Found In
[ ]
Collapse
[ ]
Expand
Creators:
Coors Brewing Company
Valdes Zacky, Dolores
Dates:
1955 - 1999
Size:
2 Cubic feet (2 boxes, 3 oversize folders)
Collection ID:
NMAH.AC.1394
Repository:
Archives Center, National Museum of American History

The collection documents the work of Dolores Valdes-Zacky and her advertising firm Valdes-Zacky Associates, who specialize in the Hispanic consumer market.

Found In
[ ]
Collapse
[ ]
Expand
Creators:
Procter & Gamble Company
Mars, Incorporated
Sosa, Lionel
Sosa, Bromley and Aguilar and Associates (San Antonio, Texas)
More …
Dates:
1981-1997
Size:
14 Cubic feet (31 boxes and 1 map folder)
Collection ID:
NMAH.AC.1351
Repository:
Archives Center, National Museum of American History

The collection documents the work of the Sosa, Bromley and Aguilar and Associates advertising agency of San Antonio, Texas. They created advertising for large corporations such as Western Union, American Airlines, Coca-Cola, Mars, Procter and Gamble, Anheuser-Busch, and Burger King. Additionally, they worked on political campaigns for Republican ca...

Found In
[ ]
Collapse
[ ]
Expand
Creators:
Jones, Caroline Robinson, 1942-2001 (advertising executive)
Dates:
1942 - 1996
Size:
15 sound tape reels
4 motion picture films
54 Cubic feet (127 boxes; one oversize folder)
129 video recordings
70 cassette tapes
Collection ID:
NMAH.AC.0552
Repository:
Archives Center, National Museum of American History

Caroline R. Jones (1942-2001), an African-American advertising executive, worked for a number of prominent New York ad agencies and and founded her own firm in 1986. She is best known for her work in assisting clients in marketing to minority consumers. The collection includes client files, print advertisements, and radio and television commercials created for a wide range of commercial and public service campaigns.

Found In
[ ]
Collapse
[ ]
Expand
Creators:
Murphy, W.B.
Norris, Alice
Norris, E. E.
Prior, Joseph
More …
Dates:
1904-2015
bulk 1904-1989
Size:
12 Cubic feet (25 boxes)
Collection ID:
NMAH.AC.0367
Repository:
Archives Center, National Museum of American History

This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing, supported in part by a grant from the Campbell Soup Company. Thirty-one oral history interviews were conducted by Dr. Barbara Griffith for the project, and a variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that provides documentation, in print and media, of the history and development of advertising for Campbell's Red and White Soups in the decades following World War II.

Found In
[ ]
Collapse
[ ]
Expand
Creators:
National Museum of American History. Department of Public Programs
Dates:
1968-1992
Size:
41 cu. ft. (41 record storage boxes)
Collection ID:
Record Unit 584
Repository:
Smithsonian Institution Archives

These records mostly consist of staff correspondence and memoranda documenting administrative and program-oriented activities of the Department of Public Programs. The records pertain to fundraising, social history lectures and seminars, the Senior Series Program, budget, educational outreach proposals, grant information, planning for the...

Found In
[ ]
Collapse
[ ]
Expand
Creators:
Warshaw, Isadore, d. 1969
Dates:
1750-1965
undated
Size:
11.35 Cubic feet (consisting of 20 boxes, 8 folder, 30 oversize folders, 17 map case folders, 3 flat boxes (partial), plus digital images of some collection material.)
Collection ID:
NMAH.AC.0060.S01.01.Tobacco
Repository:
Archives Center, National Museum of American History

A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Tobacco Trade and Industry forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana

Found In
[ ]
Collapse
[ ]
Expand
Creators:
Smithsonian American Art Museum, Office of Print and Electronic Publications
Dates:
1964-2000
Size:
1 cu. ft. (2 document box)
Collection ID:
Accession 01-104
Repository:
Smithsonian Institution Archives

The collection consists of publications produced for the National Collections of Fine Arts/NCFA (1937-1979), National Museum of American Art/NMAA (1980-2000), and the Smithsonian American Art Museum/SAAM (2000- ). Publications relate to various museum activities and events such as exhibitions, collection inventories, development materials, ...

Found In
21 records — Page 1 of 3