49 records — Page 1 of 5
[ ]
Collapse
[ ]
Expand
Creators:
Lopez Negrete Communications (Houston, Texas)
Dates:
1988 - 2015
Size:
14 Cubic feet
Collection ID:
NMAH.AC.1413
Repository:
Archives Center, National Museum of American History

The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.

Found In
[ ]
Collapse
[ ]
Expand
Creators:
Ochoa, Ellen, Dr., 1958-
Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation.
Dates:
1996/09/24
Size:
0.75 Cubic feet (3 boxes)
Collection ID:
NMAH.AC.0595
Repository:
Archives Center, National Museum of American History

Original master and reference videos documenting children's program by Dr. Ellen Ochoa. Dr. Ellen Ochoa discusses her role as an inventor, scientist, and astronaut at NASA.

Found In
[ ]
Collapse
[ ]
Expand
Creators:
Sunshine, Sara
Spanish Advertising and Marketing Service (creator)
Association of Hispanic Advertising Agencies
Dates:
1962 - 2000
Size:
3.5 Cubic feet (3 boxes)
Collection ID:
NMAH.AC.1343
Repository:
Archives Center, National Museum of American History

The Association of Hispanic Advertising Agencies Collection includes advertisements, research, and publications produced by SAMS (Spanish Advertising and Marketing Service), which was founded by Luis Diaz Albertini in 1963.

Found In
[ ]
Collapse
[ ]
Expand
Creators:
Community Life, Div. of, NMAH, SI
Ahlborn, Richard E.
Martinez, Emiliano
Martin, Juana
More …
Dates:
1984
Size:
0.15 Cubic feet (1 box)
Collection ID:
NMAH.AC.0176
Repository:
Archives Center, National Museum of American History

Papers and photographs related to the immigration experience of Cuban refugee Martinez: a story from the Washington Post, March 12, 1984; a 45-minute cassette recording of an interview (in Spanish) by Richard E. Ahlborn with Martinez; a transcription in Spanish of the interview; six photographs of the hut taken by a zoo photographer; a covering mem...

Found In
[ ]
Collapse
[ ]
Expand
Creators:
Fernandez, Castor
Castor Advertising Corporation
Dates:
1960-2007, 2018
Size:
1 Cubic foot (4 boxes)
Collection ID:
NMAH.AC.1461
Repository:
Archives Center, National Museum of American History

This collection consists of materials documenting the Castor Advertising Corporation, Castor SG&B, and Castor Spanish International, which specialized in reaching Hispanic audiences.

Found In
[ ]
Collapse
[ ]
Expand
Creators:
Orci, Hector
Orci, Norma
Orci Advertising Agency
Dates:
1979-2016, undated
Size:
3.5 Cubic feet (10 boxes)
Collection ID:
NMAH.AC.1384
Repository:
Archives Center, National Museum of American History

The Hector and Norma Orcí Advertising Agency Records document the history, educational, and creative output produced by Hector and Norma Orcí throughout their extensive career in advertising. The Orcís founded their own independent agency in 1986 in Los Angeles. The Orcí Advertising Agency successfully introduced various products to Latinos in the United States and developed a reputation as one of the top advertising agencies to understand the US Latino market. The collection showcases the agency's history and awards, advertising and marketing campaigns, and its role in educating advertising agencies on the importance of the US Latino market.

Found In
[ ]
Collapse
[ ]
Expand
Creators:
Fernandez, Castor
Castor Advertising Corporation
Dates:
1961-2006
Size:
1 cubic foot (3 boxes)
Collection ID:
NMAH.AC.
Repository:
Archives Center, National Museum of American History

Collection consists of materials documenting the Castor Advertising Corporation which specializes in reaching Hispanic audiences.

Found In
[ ]
Collapse
[ ]
Expand
Creators:
Coors Brewing Company
Valdes Zacky, Dolores
Dates:
1955 - 1999
Size:
2 Cubic feet (2 boxes, 3 oversize folders)
Collection ID:
NMAH.AC.1394
Repository:
Archives Center, National Museum of American History

The collection documents the work of Dolores Valdes-Zacky and her advertising firm Valdes-Zacky Associates, who specialize in the Hispanic consumer market.

Found In
[ ]
Collapse
[ ]
Expand
Creators:
Jones, Caroline Robinson, 1942-2001 (advertising executive)
Dates:
1942 - 1996
Size:
15 sound tape reels
4 motion picture films
54 Cubic feet (127 boxes; one oversize folder)
129 video recordings
70 cassette tapes
Collection ID:
NMAH.AC.0552
Repository:
Archives Center, National Museum of American History

Caroline R. Jones (1942-2001), an African-American advertising executive, worked for a number of prominent New York ad agencies and and founded her own firm in 1986. She is best known for her work in assisting clients in marketing to minority consumers. The collection includes client files, print advertisements, and radio and television commercials created for a wide range of commercial and public service campaigns.

Found In
[ ]
Collapse
[ ]
Expand
Creators:
Bunting, George L., Jr.
Brinkley, Christie
Ellsworth, Scott, Dr.
Colonel, Sheri
More …
Dates:
1959-1990
Size:
15.5 Cubic feet (30 boxes)
Collection ID:
NMAH.AC.0374
Repository:
Archives Center, National Museum of American History

The Cover Girl Make-Up Advertising Oral History and Documentation Project, 1923-1991, is the result of a year-long study in 1990, which examined the advertising created for Noxell Corporation's Cover Girl make-up products from 1959 to 1990. The objective of the project was to document, in print and electronic media, the history of Cover Girl make-up advertising since its inception in 1959.

Found In
49 records — Page 1 of 5