332 records — Page 1 of 34
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Creators:
Smithsonian Institution. Latino Working Committee
Dates:
1986-2004
Size:
1 cu. ft. (1 record storage box)
Collection ID:
Accession 10-204
Repository:
Smithsonian Institution Archives

This accession consists of the administrative records which document the creation and activities of the Latino Working Committee (LWC). The LWC was established in May 1988 under the Office of the Assistant Secretary for Public Service and Museums. Its purpose is to addresses issues of concern to Latino communities within the Smithsonian I...

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Creators:
Smithsonian Latino Center
Dates:
1992-2009
Size:
2 cu. ft. (2 record storage boxes)
Collection ID:
Accession 13-006
Repository:
Smithsonian Institution Archives

This accession consists of records that document the programs and administration of the Smithsonian Latino Center (SLC) whose goal it is ensure that Latino contributions to the arts, sciences, and humanities are highlighted, understood, and advanced through the development and support of public programs, research, museum collections, and educa...

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Creators:
Smithsonian Latino Center
Dates:
FY 1995-FY 2007
Size:
3 cu. ft. (3 record storage boxes)
Collection ID:
Accession 10-202
Repository:
Smithsonian Institution Archives

This accession consists of records which document the administration of the Latino Initiatives Pool. It covers a time period when SLC was known as the Smithsonian Center for Latino Initiatives (SCLI) and from before the creation of SLC, when the Latino Initiatives Pool was administered by the Office of the Provost and the Office of the Secreta...

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Creators:
Lopez Negrete Communications (Houston, Texas)
Dates:
1988 - 2015
Size:
14 Cubic feet
Collection ID:
NMAH.AC.1413
Repository:
Archives Center, National Museum of American History

The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.

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Creators:
Sueiro, Jose
Dates:
1982-1987
bulk 1985-1987
Size:
0.3 Cubic feet (1 box)
Collection ID:
NMAH.AC.1236
Repository:
Archives Center, National Museum of American History

Collection contains Spanish-language newspaper from Washington, D.C spanning the years 1982-1987. They cover topics concerning the D.C. Latino community.

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Creators:
Vargas, Kathy
Quirarte, Jacinto, 1931-2012
Dates:
1997 November 7-25
Size:
70 Pages (Transcript)
Collection ID:
AAA.vargas97
Repository:
Archives of American Art

An interview of Kathy Vargas conducted 1997 November 7-25, by Jacinto Quirarte, in San Antonio, Texas, for the Archives of American Art.

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Creators:
Fernandez, Castor
Castor Advertising Corporation
Dates:
1960-2007, 2018
Size:
1 Cubic foot (4 boxes)
Collection ID:
NMAH.AC.1461
Repository:
Archives Center, National Museum of American History

This collection consists of materials documenting the Castor Advertising Corporation, Castor SG&B, and Castor Spanish International, which specialized in reaching Hispanic audiences.

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Creators:
Martínez, César Augusto, 1944-
Quirarte, Jacinto, 1931-2012
Dates:
1997 Aug. 21-28
Size:
107 Pages (Transcript)
Collection ID:
AAA.martin97
Repository:
Archives of American Art

An interview of César Martínez conducted 1997 Aug. 21-28, by Jacinto Quirarte, in Martínez's studios, San Antonio, Tex., for the Archives of American Art. Martinez discusses his family; schooling; experience in Korea and returning to San Antonio; meeting other artists; joining artists' groups; artists who have influenced him; the themes, forms, mea...

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Creators:
Orci, Hector
Orci, Norma
Orci Advertising Agency
Dates:
1979-2016, undated
Size:
3.5 Cubic feet (10 boxes)
Collection ID:
NMAH.AC.1384
Repository:
Archives Center, National Museum of American History

The Hector and Norma Orcí Advertising Agency Records document the history, educational, and creative output produced by Hector and Norma Orcí throughout their extensive career in advertising. The Orcís founded their own independent agency in 1986 in Los Angeles. The Orcí Advertising Agency successfully introduced various products to Latinos in the United States and developed a reputation as one of the top advertising agencies to understand the US Latino market. The collection showcases the agency's history and awards, advertising and marketing campaigns, and its role in educating advertising agencies on the importance of the US Latino market.

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Creators:
Sunshine, Sara
Spanish Advertising and Marketing Service (creator)
Association of Hispanic Advertising Agencies
Dates:
1962 - 2000
Size:
3.5 Cubic feet (3 boxes)
Collection ID:
NMAH.AC.1343
Repository:
Archives Center, National Museum of American History

The Association of Hispanic Advertising Agencies Collection includes advertisements, research, and publications produced by SAMS (Spanish Advertising and Marketing Service), which was founded by Luis Diaz Albertini in 1963.

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332 records — Page 1 of 34