Caroline R. Jones Papers
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- Creators:
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Jones, Caroline Robinson, 1942-2001 (advertising executive)
- Dates:
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1942 - 1996
- Size:
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15 Sound tape reels
4 Motion picture films
54 Cubic feet (127 boxes; one oversize folder)
129 Video recordings
70 Cassette tapes
- Collection ID:
- NMAH.AC.0552
- Repository:
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Archives Center, National Museum of American History
Caroline R. Jones (1942-2001), an African American advertising executive, worked for a number of prominent New York ad agencies and founded her own firm in 1986. She is best known for her work in assisting clients in marketing to minority consumers. The collection includes client files, print advertisements, and radio and television commercials created for a wide range of commercial and public service campaigns.
Found In
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- Creators:
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Norniella, Isabel, 1938-
- Dates:
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circa 1969-2005
- Size:
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4 Cubic feet (4 boxes)
- Collection ID:
- NMAH.AC.1417
- Repository:
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Archives Center, National Museum of American History
The papers document Norniella's life and career in the advertising field, and her Ole Television Network, and include business records, photographs, scrapbooks, photograph albums, advertising, clippings and articles, awards, newsletters, and publicity materials.
Found In
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- Creators:
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Orci, Hector
Orci, Norma
Orci Advertising Agency
- Dates:
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1979-2016, undated
- Size:
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3.5 Cubic feet (10 boxes)
- Collection ID:
- NMAH.AC.1384
- Repository:
-
Archives Center, National Museum of American History
The Hector and Norma Orcí Advertising Agency Records document the history, educational, and creative output produced by Hector and Norma Orcí throughout their extensive career in advertising. The Orcís founded their own independent agency in 1986 in Los Angeles. The Orcí Advertising Agency successfully introduced various products to Latinos in the United States and developed a reputation as one of the top advertising agencies to understand the US Latino market. The collection showcases the agency's history and awards, advertising and marketing campaigns, and its role in educating advertising agencies on the importance of the US Latino market.
Found In
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- Creators:
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Lopez Negrete Communications (Houston, Texas)
- Dates:
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1988 - 2015
- Size:
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14 Cubic feet
- Collection ID:
- NMAH.AC.1413
- Repository:
-
Archives Center, National Museum of American History
The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.
Found In
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- Creators:
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Coors Brewing Company
Valdes Zacky, Dolores
- Dates:
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1955 - 1999
- Size:
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2 Cubic feet (2 boxes, 3 oversize folders)
- Collection ID:
- NMAH.AC.1394
- Repository:
-
Archives Center, National Museum of American History
The collection documents the work of Dolores Valdes-Zacky and her advertising firm Valdes-Zacky Associates, who specialize in the Hispanic consumer market.
Found In
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- Creators:
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Sunshine, Sara
Spanish Advertising and Marketing Service (creator)
Association of Hispanic Advertising Agencies
- Dates:
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1962 - 2000
- Size:
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3.5 Cubic feet (3 boxes)
- Collection ID:
- NMAH.AC.1343
- Repository:
-
Archives Center, National Museum of American History
The Association of Hispanic Advertising Agencies Collection includes advertisements, research, and publications produced by SAMS (Spanish Advertising and Marketing Service), which was founded by Luis Diaz Albertini in 1963.
Found In
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- Creators:
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Procter & Gamble Company
Mars, Incorporated
Sosa, Lionel
Sosa, Bromley and Aguilar and Associates (San Antonio, Texas)
More … - Dates:
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1981-1997
- Size:
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14 Cubic feet (31 boxes and 1 map folder)
- Collection ID:
- NMAH.AC.1351
- Repository:
-
Archives Center, National Museum of American History
The collection documents the work of the Sosa, Bromley and Aguilar and Associates advertising agency of San Antonio, Texas.
Found In
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- Creators:
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Fernandez, Castor
Castor Advertising Corporation
- Dates:
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1960-2007, 2018
- Size:
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1 Cubic foot (4 boxes)
- Collection ID:
- NMAH.AC.1461
- Repository:
-
Archives Center, National Museum of American History
This collection consists of materials documenting the Castor Advertising Corporation, Castor SG&B, and Castor Spanish International, which specialized in reaching Hispanic audiences.
Found In
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- Creators:
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Kubla Khan Frozen Food Company (Portland, Oregon)
Loy, Percy W.
Wong, Robert
- Dates:
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1931-2006
- Size:
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20.5 Cubic feet
- Collection ID:
- NMAH.AC.1316
- Repository:
-
Archives Center, National Museum of American History
The collection documents Kubla Khan Frozen Food Company, a Portland, Oregon company that manufactures, packages and distributes frozen Chinese food from 1950-present.
Found In
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- Creators:
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Ellis, Estelle
- Dates:
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1942 - 2004
- Size:
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29 Cubic feet (42 boxes)
- Collection ID:
- NMAH.AC.0423
- Repository:
-
Archives Center, National Museum of American History
Estelle Ellis is a pioneer in publishing, advertising, and marketing. She was among the first to focus on the American female demographic, especially teens and working-class women. Condé Nast Publications, Incorporated, Carter Hawley Hale-owned department stores, Phillips-Van Heusen, Dow Chemical, and the Kimberly-Clark Corporation were among her clients. The Papers include business correspondence and proposals, marketing materials, advertisements, and oral history interviews with Ellis.
