López Negrete Communications Advertising Collection
The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.
Exhibition and Program Records
This accession consists of records documenting the exhibition and program coordinating activities of the Office of Curatorial Affairs, primarily in regard to the preservation of the Star-Spangled Banner and the planning, development, and production of the exhibition "The Star-Spangled Banner: The Flag that Inspired the National Anthem" at the National …
Computer World Smithsonian Awards
Collection documents an awards program established in 1989 as a partnership between Computerworld Magazine and the Smithsonian Institution. The Computer World Smithsonian Awards (CWSA) brought together the Chairmen of Chief Executive Officers of the world's foremost information technology companies with the world's leading universities, libraries and research institutions to document a revolution in progress—the global information technology revolution. The program identified men, women, organizations and institutions leading the technology revolution and asked them to contribute case studies. Collection consists of case studies which include questionnaires, essays, oral histories, conference proceedings, publications, video tapes, photographs, slides, software, and product samples about each project.