Query: Onitsuka
Nike Advertising Oral History and Documentation Collection
Creators:
Center for Advertising History, Archives Center
Nike, Inc.
Ellsworth, Scott, Dr.
Dates:
1958 - 1992
Size:
12 Cubic feet (25 boxes)
Collection ID:
NMAH.AC.0448
Repository:
Archives Center, National Museum of American History

The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.

Digital Content Available

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in NMAH.AC.0448 for Onitsuka
Rob and Julie Strasser Collection
Creators:
Strasser, Julie
Nike, Inc.
Strasser, Robert (marketing executive)
Dates:
1970-1989
Size:
2.5 Cubic feet (8 boxes)
Collection ID:
NMAH.AC.0525
Repository:
Archives Center, National Museum of American History

Videotapes, internal and external company publications, product catalogs and business files relating to Nike's domestic and international marketing and promotions.

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in NMAH.AC.0525 for Onitsuka