The Pepsi Generation Collection is the result of an oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.

The collection consists largely of print ads, signs, decals and other marketing and promotional materials. Virtually all of the print ads are for the U.S. audience. The period since World War II is more fully documented than the earlier period, although there are some advertisements from the 1930s and earlier. Most of the material documents Peps...

The papers of New York City art critic, writer, and lecturer Forbes Watson date from 1840-1967 with the bulk of materials dating from 1900-1960 and measure 13.92 linear feet. Found are biographical materials, correspondence, business records relating to the Arts Publishing Corporation, records documenting Watson's work for the Public Works of Art Project and the Section of Painting and Sculpture, reference files, an exhibition file from the Pepsi-Cola Company's Third Annual Exhibition, writings and notes, ten scrapbooks and loose pages, printed materials, and photographs.

The collection measures 17.6 linear feet and dates from 1903 to 1999 (bulk 1924-1992) and documents the career of advertising designer and executive Douglas Leigh. Found are 83 volumes of publicity scrapbooks that contain mostly photographs, clippings, printed materials, and scattered letters, drawings, and blueprints. Also included are professional correspondence; photographs of project installations, aerial advertising, and entertainers; plaques and awards received by Leigh; and printed material, which includes clippings, press kits, advertising materials, designs and original sketches for projects by Leigh. The material reflects Leigh's continuously imaginative use of a wide range of media in promoting his clients' products. Among the projects/campaigns represented are 7up, Airships (Tydol, Flying Red Horse, MGM, Wonder Bread and others), Allied Chemical Tower, Amoco, BlueCross-Blue Shield, Camel cigarettes, Coca-Cola, EPOK, Eveready, Flamingo Frozen Foods, Four Roses Whiskey, Fram Oil Filters, Helmsley Building, Old Gold Cigarettes, Pan Am Building, Pepsi-Cola, R. J. Reynolds, Schaefer Beer, Spectaculars, Stag Beer, Times Tower Building, and Wilson Whiskey.

Collection documents the history and business activities of Frito-Lay, Incorporated and the Doolin family, creators of the company. Materials consist primarily of correspondence, photographs, financial papers, scrapbooks, product packaging, advertisements, company newsletters, newspaper clippings, scrapbooks, and magazine articles.

Skywriting, defined as the process of writing a name or message with smoke from an aircraft against a blue sky, began in England after World War I, the brainchild of Major John C. Savage, Royal Air Force (RAF). His first successful demonstration was at the Derby at Epsom Downs, in May 1922, when Captain Cyril Turner wrote "Daily Mail" above the track. In October of that year, Turner travelled to the United States and wrote "Hello U.S.A." above New York City. Allan J. Cameron, along with Leroy Van Patten established the Skywriting Corporation of America at Curtiss Field, an American branch of Savage's original company. They acquired the patents for mixing the writing gas in the United States and as a result controlled the market for years. In 1923, using the Skywriting Corporation, the American Tobacco Company launched the first skywriting advertising campaign for Lucky Strike cigarettes. Pepsi-Cola Corporation became one of the longest-running contractors of skywriting; in the late 1930s and mid 1940s, it contracted or owned a total of 14 aircraft. In 1940 alone, Pepsi contracted for 2,225 writings over 48 states, Mexico, Canada, South America and Cuba.

This collection consusts of . This collection arranged into six series. Series 1, Historical Background Material, Series 2, Seiler, Ernest E., 1951-1977, undated Series 3, Orange Bowl Parade Subseries 3.1, Office Files Subseries 3.2, Float renderings and Drawings Subseries 3.3, Costume Subseries 3.4, Parade Scripts Subseries 3.5, Ephemera ...

This accession includes records documenting activities of the Center for Advertising History (CAH) in the preservation of advertising history in the United States, primarily through the acquisition of information relating to advertising and projects such as oral history interviews and public seminars. The records consist of correspondence ...

Patent and trademark documents, advertisements, sales and marketing material, market research, photographs, packaging, company newsletters and magazines, and business records documenting the history of the Maidenform Company from 1922 to1997.

The papers of California painter, writer, and teacher Erle Loran measure 12.6 linear feet and date from 1912 to 1991. Found are biographical materials; two linear feet of personal and professional correspondence; personal business records; writings which include extensive drafts and notes for Loran's book Cezanne's Composition; over 400 items of artwork that include watercolors, drawings, charcoal, and pastel studies; printed materials; photographs of Loran, family, and friends, and artwork; and one audio recording of a lecture by Loran on Cezanne.