The Marlboro Oral History and Documentation Project is the result of a two-year effort supported in part by a gift from Philip Morris, Inc. Sixty oral history interviews and a variety of television commercials, print advertising, promotional materials, packaging, and industry publications were gathered to document Marlboro cigarette advertising. T...
The collection documents the history of tobacco advertising in America through print advertisements (magazine and newspaper), emphasizing the deceptive advertising practices employed by the tobacco industry to lure and keep smokers. Many of the advertisements contain images of celebrities, athletes, and other notable persons who endorsed tobacco products as well as ethinic imagery.
The collection documents the life and musical career of Robert "Bobby" Tucker. The collection particularly emphasizes Tucker's close collaboration with Billy Eckstine over a forty-year period from approximately 1949-1990, and includes original orchestrations of arrangements by Tucker and other arrangers, a complete set of commercial recordings by Eckstine for which Tucker served as arranger, and ephemeral material including photographs, concert programs and news clippings.
The papers of LeRoy Neiman measure approximately 70.5 linear feet and date from 1938-2005. The collection includes biographical materials, correspondence, project files, printed material and artifacts documenting the career of the American painter LeRoy Neiman.
Rudy Arnold (1902-1966) was introduced to photography in 1918. After studying at the New York School of Photography, he worked at the New York Journal-American and the New York Graphic. During his stint at the latter he started to focus on aviation photography. In 1928, Arnold started his own aviation photography business and worked out of the following New York air fields and airports during his career: Roosevelt Field, the old Curtiss Airport, Floyd Bennett Field, and LaGuardia Airport His coverage of a wrecked airliner in upstate New York was the first photograph sent by wire to newspapers across the country. Arnold's work appeared in every aviation magazine, house organs (Douglas, Grumman), and mass circulation magazines as well as many newspapers. He also did motion-picture camera work for Universal and Paramount.
The Balcomb and Gertrude Greene papers, circa 1880s-2009, bulk circa 1905-1990, measure 9.8 linear feet. Balcomb Greene's career as a painter, educator, and writer - and to a lesser extent his personal life - is documented by biographical material, letters, subject files,writings, artwork, audio-visual recordings, printed material, and photographs. Documentation about sculptor Gertrude Greene, from 1926 until her death in 1956, consists of printed material, photographs, two letters to her, and a brief handwritten list of paintings and constructions.
Papers document Katherine Joseph's career as staff photographer for the International Ladies' Garment Workers' Union. The papers contain negatives and prints taken in Mexico, and some photographs of a White House event in 1938, featuring Franklin and Eleanor Roosevelt; and images of American workers on the home front during World War II.
The collection measures 17.6 linear feet and dates from 1903 to 1999 (bulk 1924-1992) and documents the career of advertising designer and executive Douglas Leigh. Found are 83 volumes of publicity scrapbooks that contain mostly photographs, clippings, printed materials, and scattered letters, drawings, and blueprints. Also included are professional correspondence; photographs of project installations, aerial advertising, and entertainers; plaques and awards received by Leigh; and printed material, which includes clippings, press kits, advertising materials, designs and original sketches for projects by Leigh. The material reflects Leigh's continuously imaginative use of a wide range of media in promoting his clients' products. Among the projects/campaigns represented are 7up, Airships (Tydol, Flying Red Horse, MGM, Wonder Bread and others), Allied Chemical Tower, Amoco, BlueCross-Blue Shield, Camel cigarettes, Coca-Cola, EPOK, Eveready, Flamingo Frozen Foods, Four Roses Whiskey, Fram Oil Filters, Helmsley Building, Old Gold Cigarettes, Pan Am Building, Pepsi-Cola, R. J. Reynolds, Schaefer Beer, Spectaculars, Stag Beer, Times Tower Building, and Wilson Whiskey.
The papers of realist painter, Honoré Sharrer, measure 9.55 linear feet and date from circa 1920-2007. The collection documents Sharrer's career through biographical material, personal and professional correspondence, writings and notes, research and source files, printed material, artwork, sketchbooks, and photographs of Sharrer, her family, friends, colleagues, and artwork.
Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also includes radio and television. NW Ayer is known for some of the slogans created for major American companies.