This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing, supported in part by a grant from the Campbell Soup Company. Thirty-one oral history interviews were conducted by Dr. Barbara Griffith for the project, and a variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that provides documentation, in print and media, of the history and development of advertising for Campbell's Red and White Soups in the decades following World War II.

The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.

Caroline R. Jones (1942-2001), an African-American advertising executive, worked for a number of prominent New York ad agencies and and founded her own firm in 1986. She is best known for her work in assisting clients in marketing to minority consumers. The collection includes client files, print advertisements, and radio and television commercials created for a wide range of commercial and public service campaigns.

Collection primarily consists of advertisements, ephemera, and promotional materials collected by S. Watson Dunn. In addition, there is literature relating to advertising history, correspondence, phonograph records, and unpublished papers.

This accession includes records documenting activities of the Center for Advertising History (CAH) in the preservation of advertising history in the United States, primarily through the acquisition of information relating to advertising and projects such as oral history interviews and public seminars. The records consist of correspondence ...

Series Three, Speeches and Lectures, contains Caples' speeches to advertising industry associations and other business organizations, as well as a series of lectures prepared for a college course on advertising techniques that Caples taught at Columbia University Graduate School of Business during the 1953-54 academic year.. Series Four, Client Fi...

Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also includes radio and television. NW Ayer is known for some of the slogans created for major American companies.

Collection consists of the commercial artwork created by artist Albert W. Hampson dating predominately from during the 1950s and 1960s.

This collection consists of 126 chromolithographic trade cards (13 sets) published by the Leibig Company between 1899 and 1955. These trade cards were included with products sold in Europe, such as chicken soup and chocolate. The cards focus on African art and material culture and showcase distinctive ethnic types, artistic and craft traditions, cultural performance, dress/costume and leadership. Sets include In Transvaal, In Abyssinia, Scenes of Africa, In East Africa I, Madagascar, In East Africa II, Life Among the Congolese People, Wild Animals of the Congo, The Italian Empire, Congolese Craftsmanship, Hunting and Fishing in the Belgian Congo, Peoples of the Belgian Congo, and History of the Belgian Congo I-III. Captions on the cards appear in French, Italian and German.

The records document the development and use of Reddy Kilowatt, a cartoon figure trademark created in 1926 by Ashton B. Collins, Sr. More than 150 investor-owned electric utilities in the United States and at least twelve foreign countries licensed the use of the Reddy Kilowatt trademark. The records include a wide range of textual and visual materials and sound and moving image recordings.