The Campbell Soup Advertising Collection
Collapse [ ]
Expand
- Creators:
-
Murphy, W.B.
Norris, Alice
Norris, E. E.
Prior, Joseph
More … - Dates:
-
1904-2015
bulk 1904-1989
- Size:
-
12 Cubic feet (25 boxes)
- Collection ID:
- NMAH.AC.0367
- Repository:
-
Archives Center, National Museum of American History
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing, supported in part by a grant from the Campbell Soup Company. Thirty-one oral history interviews were conducted by Dr. Barbara Griffith for the project, and a variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that provides documentation, in print and media, of the history and development of advertising for Campbell's Red and White Soups in the decades following World War II.
Found In
Collapse [ ]
Expand
- Creators:
-
Center for Advertising History, Archives Center
Nike, Inc.
Ellsworth, Scott, Dr.
- Dates:
-
1958 - 1992
- Size:
-
12 Cubic feet (25 boxes)
- Collection ID:
- NMAH.AC.0448
- Repository:
-
Archives Center, National Museum of American History
The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.
Found In
Collapse [ ]
Expand
- Creators:
-
Jones, Caroline Robinson, 1942-2001 (advertising executive)
- Dates:
-
1942 - 1996
- Size:
-
15 Sound tape reels
4 motion picture films
54 Cubic feet (127 boxes; one oversize folder)
129 video recordings
70 cassette tapes
- Collection ID:
- NMAH.AC.0552
- Repository:
-
Archives Center, National Museum of American History
Caroline R. Jones (1942-2001), an African-American advertising executive, worked for a number of prominent New York ad agencies and and founded her own firm in 1986. She is best known for her work in assisting clients in marketing to minority consumers. The collection includes client files, print advertisements, and radio and television commercials created for a wide range of commercial and public service campaigns.
Found In
Collapse [ ]
Expand
- Creators:
-
Dunn, S. Watson (Samuel Watson), -1997 (Professor)
- Dates:
-
1840-1980
- Size:
-
1 Cubic foot (2 boxes)
- Collection ID:
- NMAH.AC.0366
- Repository:
-
Archives Center, National Museum of American History
This collection is organized in four series. The first contains an assortment of advertising ephemera, including fans, advertising cards, business cards, receipts, circulars, pamphlets, printed advertisements, brochures, postcards and catalogues dating mostly from the late nineteenth century. Materials in the advertising ephemera file are organiz...
Found In
Collapse [ ]
Expand
- Creators:
-
Center for Advertising History
- Dates:
-
circa 1984-1994
- Size:
-
7 cu. ft. (7 record storage boxes)
- Collection ID:
- Accession 02-078
- Repository:
-
Smithsonian Institution Archives
This accession includes records documenting activities of the Center for Advertising History (CAH) in the preservation of advertising history in the United States, primarily through the acquisition of information relating to advertising and projects such as oral history interviews and public seminars. The records consist of correspondence ...
Found In
Collapse [ ]
Expand
- Creators:
-
Caples, John, 1900-1990 (advertising executive)
Caples, Dorothy
- Dates:
-
circa 1900-1987
- Size:
-
24 Cubic feet (64 boxes
)
- Collection ID:
- NMAH.AC.0393
- Repository:
-
Archives Center, National Museum of American History
Series Three, Speeches and Lectures, contains Caples' speeches to advertising industry associations and other business organizations, as well as a series of lectures prepared for a college course on advertising techniques that Caples taught at Columbia University Graduate School of Business during the 1953-54 academic year.. Series Four, Client Fi...
Found In
Collapse [ ]
Expand
- Creators:
-
Ayer (N W) Incorporated.
- Dates:
-
1817-1851
1869-2006
- Size:
-
270 Cubic feet (1169 boxes )
7 Film reels
- Collection ID:
- NMAH.AC.0059
- Repository:
-
Archives Center, National Museum of American History
Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also includes radio and television. NW Ayer is known for some of the slogans created for major American companies.
Found In
Collapse [ ]
Expand
- Creators:
-
Hampson, Albert W., 1911-1990 (artist)
- Dates:
-
1926-1968
- Size:
-
6 Cubic feet
- Collection ID:
- NMAH.AC.0561
- Repository:
-
Archives Center, National Museum of American History
Collection consists of the commercial artwork created by artist Albert W. Hampson dating predominately from during the 1950s and 1960s.
Found In
Collapse [ ]
Expand
- Creators:
-
Northern States Power Company
Hooks, Benjamin, Dr.
Xcel Energy
Reddy Communications, Inc.
More … - Dates:
-
1926-1999
- Size:
-
30 Cubic feet (119 boxes )
- Collection ID:
- NMAH.AC.0913
- Repository:
-
Archives Center, National Museum of American History
The records document the development and use of Reddy Kilowatt, a cartoon figure trademark created in 1926 by Ashton B. Collins, Sr. More than 150 investor-owned electric utilities in the United States and at least twelve foreign countries licensed the use of the Reddy Kilowatt trademark. The records include a wide range of textual and visual materials and sound and moving image recordings.
Found In
Collapse [ ]
Expand
- Creators:
-
Wood, Arthur Bernie, 1921-1986
- Dates:
-
1942-2001
bulk 1960-1969
- Size:
-
10 Cubic feet (27 boxes, 2 oversize folders)
- Collection ID:
- NMAH.AC.0962
- Repository:
-
Archives Center, National Museum of American History
A. (Arthur) Bernie Wood (1921-1986) was an advertising designer, consultant, and inventor actively involved in the development of the restaurant franchise industry in America during the 1960s and 1970s. Particularly notable is his work with marketing, promotion, and merchandising for the McDonald's Corporation during its formative years.