The collection consists of the internal records of the Fresh Fields natural foods supermarket in its first years, before and after the time in which it merged with Whole Foods Market. It includes alphabetized subject files on such topics as advertising strategy, budgeting, promotions, branding, pricing, presentation, launches of new stores, credit ...
The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.
The papers document Victor L. Ochoa, Mexican American inventor of the Ochoaplane, orinthopter (an aircraft that flies by flapping its wings), a windmill, magnetic brakes, a wrench and a reversible motor. The papers include correspondence, photographs, patents, both U.S. and foreign, drawings and typescripts for a short story, "The Making of an American," and a novel The Cycle of Life or Professor Mimo Abas: The Wise Man of the Land of Moctezuma.
The collection documents the work of the Sosa, Bromley and Aguilar and Associates advertising agency of San Antonio, Texas. They created advertising for large corporations such as Western Union, American Airlines, Coca-Cola, Mars, Procter and Gamble, Anheuser-Busch, and Burger King. Additionally, they worked on political campaigns for Republican ca...
Papers document David Vetter, a Texas boy with a rare disease known as Severe Combined Immune Deficiency. His life in a special isolation unit received widespread publicity.
The collection documents the development and marketing of the Chef's Choice brand of knife sharpeners.
One scrapbook of newspaper clippings and one photograph album about and of Irene Castle, notable dancer, film star, and animal rights activist.
Photographer Leonard Nadel's supplemental material relating to and photographs of the Mexican braceros (manual laborers). They were photographed in California, Texas, and Mexico for the Ford Foundation's Fund for the Republic during the late 1950s and early 1960s in support of a report entitled Strangers in Our Fields by Dr. Ernesto Galarza.
The collection consists of five scrapbooks of materials relating to the Mexican Border Veterans, Inc. and Auxiliary's activities.
Reference materials, including photographs, internal memoranda, newsletters and other printed material, relating to various Texas Instruments' products.