The Transcontinental Air Transport (TAT) was the first US airline associated with railroads (Pennsylvania and Santa Fe) in providing a rapid form of coast to coast transportation service. This collection includes material that Daniel M. Sheaffer collected about Transcontinental Air Transport (TAT).

The Marlboro Oral History and Documentation Project is the result of a two-year effort supported in part by a gift from Philip Morris, Inc. Sixty oral history interviews and a variety of television commercials, print advertising, promotional materials, packaging, and industry publications were gathered to document Marlboro cigarette advertising. T...

Oral history interviews with fourteen former Kraft and J. Walter Thompson executives chart the evolution of Kraft's approach to television, from its pioneering efforts in the medium's infancy to the search to maintain identity in an increasingly competitive and fragmented media landscape. Casting, directing, and production of the live dramas and the commercials are discussed at length. Kraft's philosophy of advertising, its relationship with J. Walter Thompson advertising agency and NBC, and consumer outreach are also featured.

A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Accounting and Bookkeeping forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana

The collection documents Spanish language television stations in America, and the Telemundo network.

Goya Foods, Inc., supported the cultural life of various communities in the United States and Puerto Rico. The company's current headquarters is in Secaucus, New Jersey. Photographs, calendars, sales promotional materials, cookbooks, packaging, and news clippings. Photographs depict primarily company sponsored events, but a few are family pictures.

Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also includes radio and television. NW Ayer is known for some of the slogans created for major American companies.

Caroline R. Jones (1942-2001), an African-American advertising executive, worked for a number of prominent New York ad agencies and and founded her own firm in 1986. She is best known for her work in assisting clients in marketing to minority consumers. The collection includes client files, print advertisements, and radio and television commercials created for a wide range of commercial and public service campaigns.

The collection documents Garfield and Company, a pharmaceutical manufacturer in New Jersey during the twentieth century. Garfield and Company, founded by Isidor Z. Garfield (1863-1951), made Seidlitz Powder, a commonly known medication composed of tartaric acid, sodium bicarbonate, and potassium sodium tartrate that was used as a mild cathartic by dissolving it in water and then drinking it. Materials include customer files, invoices, correspondence, advertising and packaging materials, calendars, posters, financial records, and an oral and video history with Julius Garfield, son of Isidor Z. Garfield.

The Bendix Corporation (1924-1983), manufacturers of devices for the automotive and aviation industries, sponsored the Bendix Trophy Race—a transcontinental speed competition for aircraft—annually from 1931-1939, then sporadically from 1946-1962. This collection includes race-related materials from the Bendix Advertising and Publicity department, along with materials from other aviation events for which Bendix was a sponsor. Approximately a third of the collection relates to the corporation's activities from circa 1960 to 1983, including military and commercial avionics and communications systems, and support for the Unites States space program, particularly the construction of Kennedy Space Center (KSC) Launch Complex 39.