3 records — Page 1 of 1
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Creators:
Center for Advertising History, Archives Center
Nike, Inc.
Ellsworth, Scott, Dr.
Dates:
1958 - 1992
Size:
12 Cubic feet (25 boxes)
Collection ID:
NMAH.AC.0448
Repository:
Archives Center, National Museum of American History

The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.

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Creators:
Smithsonian World
Dates:
1990-1991
Size:
23 Cubic feet (16 boxes)
Collection ID:
NMAH.AC.0418
Repository:
Archives Center, National Museum of American History

The collection documents "Selling the Dream" was an hour long television documentary that aired in early 1991 as part of the public television series, Smithsonian World.

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Creators:
Smithsonian Institution. Office of Public Affairs
Dates:
2010-2012
Size:
2.69 cu. ft. (2 record storage boxes) (1 16x20 box)
Collection ID:
Accession 15-125
Repository:
Smithsonian Institution Archives

This accession consists of records that document the Smithsonian's work in revitalizing its brand and image through identifying it as the singular source for the convergence of research and discovery in science, art, history, culture, and education. The firm Wolff Olins was selected to develop a comprehensive institutional brand positioning st...

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3 records — Page 1 of 1