281 records — Page 1 of 29
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Creators:
Lopez Negrete Communications (Houston, Texas)
Dates:
1988 - 2015
Size:
14 Cubic feet
Collection ID:
NMAH.AC.1413
Repository:
Archives Center, National Museum of American History

The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.

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Creators:
Whitman Chocolates
Dates:
1878 - 1954
Size:
0.6 Cubic feet (2 boxes)
Collection ID:
NMAH.AC.0437
Repository:
Archives Center, National Museum of American History

Materials trace the evolution of product packaging and advertising of Whitman's Chocolates. Includes business records and photographs of early product displays.

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Creators:
Dieste and Partners
Dates:
1996
Size:
0.15 Cubic feet (1 box)
Collection ID:
NMAH.AC.1368
Repository:
Archives Center, National Museum of American History

Materials from the Pepsi Spanish-language ad campaign in 1996 with emphasis on the "Gooal" commercial featuring Andres Cantor.

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Creators:
Kubla Khan Frozen Food Company (Portland, Oregon)
Loy, Percy W.
Wong, Robert
Dates:
1931-2006
Size:
20.5 Cubic feet
Collection ID:
NMAH.AC.1316
Repository:
Archives Center, National Museum of American History

The collection documents Kubla Khan Frozen Food Company, a Portland, Oregon company that manufactures, packages and distributes frozen Chinese food from 1950-present.

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Creators:
Unanue, Prudencio
Goya Foods, Inc.
Unanue family
Dates:
undated
1856-2000
bulk 1960-2000
Size:
20 Cubic feet (62 boxes, 6 oversize folders)
8 sound recordings
15 video recordings
Collection ID:
NMAH.AC.0694
Repository:
Archives Center, National Museum of American History

Goya Foods, Inc., supported the cultural life of various communities in the United States and Puerto Rico. The company's current headquarters is in Secaucus, New Jersey. Photographs, calendars, sales promotional materials, cookbooks, packaging, and news clippings. Photographs depict primarily company sponsored events, but a few are family pictures.

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Creators:
Dobrow, Joe
Fresh Fields
Whole Foods Market
Dates:
1993-2000
Size:
4 Cubic feet (11 boxes)
Collection ID:
NMAH.AC.1367
Repository:
Archives Center, National Museum of American History

The collection consists of the internal records of the Fresh Fields natural foods supermarket in its first years, before and after the time in which it merged with Whole Foods Market. It includes alphabetized subject files on such topics as advertising strategy, budgeting, promotions, branding, pricing, presentation, launches of new stores, credit ...

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Creators:
Mahler, Steven
Dates:
1946-2018
Size:
1.5 Cubic feet (5 boxes)
Collection ID:
NMAH.AC.1482
Repository:
Archives Center, National Museum of American History

The collection consists of examples of product packaging designed by Mahler and others. The packaging is for products such as snack foods, motor oil, tobacco products, and sport equipment.

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Creators:
Blocki, Jim
Cook, Fielder
Durante, Al
Green, Chester
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Dates:
1947-1992
Size:
4.3 Cubic feet (5 boxes)
Collection ID:
NMAH.AC.0464
Repository:
Archives Center, National Museum of American History

Oral history interviews with fourteen former Kraft and J. Walter Thompson executives chart the evolution of Kraft's approach to television, from its pioneering efforts in the medium's infancy to the search to maintain identity in an increasingly competitive and fragmented media landscape. Casting, directing, and production of the live dramas and the commercials are discussed at length. Kraft's philosophy of advertising, its relationship with J. Walter Thompson advertising agency and NBC, and consumer outreach are also featured.

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Creators:
Thomas, John E.
Dates:
1960s-1970s
Size:
11 Cubic feet (11 boxes)
Collection ID:
NMAH.AC.1324
Repository:
Archives Center, National Museum of American History

The collection consists of approximately 1,700 television commercials on 16mm film, for products including cars and trucks; food and beverages, including snack foods, convenience foods and soft drinks; cleaning products; pet food; clothing; candy; tobacco products; airlines; toiletries; household products and other things.

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Creators:
Procter & Gamble Company
Mars, Incorporated
Sosa, Lionel
Sosa, Bromley and Aguilar and Associates (San Antonio, Texas)
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Dates:
1981-1997
Size:
14 Cubic feet (31 boxes and 1 map folder)
Collection ID:
NMAH.AC.1351
Repository:
Archives Center, National Museum of American History

The collection documents the work of the Sosa, Bromley and Aguilar and Associates advertising agency of San Antonio, Texas. They created advertising for large corporations such as Western Union, American Airlines, Coca-Cola, Mars, Procter and Gamble, Anheuser-Busch, and Burger King. Additionally, they worked on political campaigns for Republican ca...

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281 records — Page 1 of 29