Darrell Lucas Advertising History Collection
Lucas, Darrell Blaine, 1903- (psychologist)
Center for Advertising History, Archives Center
Folio-size scrapbook: "A Book of 100 Modern Ads" created for a college-level psychology class, 1922, as an exercise in the methodology of advertising: it addresses both the creation and testing (i.e., recall and effectiveness) of ads found in contemporary magazines. An oral history interview was conducted by Stacy Flaherty with Mr. Lucas …
Gordon E. Cole Advertising History Papers
Correspondence, speeches, clippings, unpublished manuscripts, scrapbooks related to advertising.
This accession includes records documenting activities of the Center for Advertising History (CAH) in the preservation of advertising history in the United States, primarily through the acquisition of information relating to advertising and projects such as oral history interviews and public seminars. The records consist of correspondence and memoranda pertaining …
Smithsonian World/WETA "Selling the Dream" Collection
The collection documents "Selling the Dream" was an hour long television documentary that aired in early 1991 as part of the public television series, Smithsonian World.
Nike Advertising Oral History and Documentation Collection
Ellsworth, Scott, Dr.
The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.
S. Watson Dunn Advertising Ephemera Collection
Collection primarily consists of advertisements, ephemera, and promotional materials collected by S. Watson Dunn. In addition, there is literature relating to advertising history, correspondence, phonograph records, and unpublished papers.
The Federal Express Advertising History Collection
Created in 1971, the Federal Express Corporation, an overnight air freight delivery system was an innovative company known for its memorable advertising campaigns. The core of the Federal Express Advertising History Collection is a series of interviews conducted in 1988 by Dr. Scott Ellsworth. Twenty-five individuals associated with Federal Express advertising were interviewed about the company and its award-winning advertising.
Lord, Dentsu & Partners Flying Tigers Advertising Collection
Flying Tigers is a national and international cargo and express mail carrier based in Los Angeles, California . The collection consists of mechanicals, proofsheets, advertising slicks, promotional material and other collateral l created by Lord, Dentsu & Partners for the Flying Tigers account between 1981 and 1988.
Mortimer Spiller Company Records
Mortimer Spiller Company
The collection documents the Spiller Company's work in developing print advertising and advertising novelties such as advertisements placed on balloons, blotters, clipboards, calendars, hats, etc. Many of the products they developed advertisements for were toys and novelties. The collection includes design drawings, a notebook, business records, correspondence, photographs, trade literature …
Crown Central Petroleum Advertising Collection
The collection includes advertising materials for Crown Central's credit card and credit check programs, for gifts (cameras, kitchenware) offered by its service station to repeat customers; a set of posters and a design drawing for them, exhorting drivers to drive safely, featuring images of governors of states, President Dwight Eisenhower …