Shopping bags from a variety of businesses, including department stores, museums, book stores, libraries, hotels, banks, and specialty shops. Additional material will be added to this collection periodically.
The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.
Fashion drawings and the photographic work of Ming-Ju Sun while as an employee of Garfinckel's Department Store and as an independent artist.
Scrapbook documenting Frederick P. Wertheimer's advertising and marketing work for the Finlay Straus Company, a jewelry and optical dealer. The scrapbook contains advertising, mostly in the form of circulars and newspaper advertisements, but also catalogs and mailings.
103 illustrated advertisements, posters, and store decorations: 51 color, 52 black and white.
The collection is arranged alphabetically by company name into one series. The shopping bags are from a variety of stores: department, jewelry, gifts, books, hair and skin products, clothing, china, glass, leather goods, lingerie, bakeries, and restaurants.
The Brannock Device Company began with the 1925 invention of the Brannock Device, a tool to measure foot length and width at the same time, by inventor and businessman Charles F. Brannock. Early in his career Brannock worked as a shoe salesman at the Park-Brannock shoe store, and in 1962 he became the CEO of the company. This collection documents both the Park-Brannock store and the Brannock Device. Materials in The Brannock Device Company Records, 1925-1998, include of correspondence, design drawings, United States and foreign patents and trademarks, advertisements, product information, sales records, photographs, and a film strip documenting the invention, promotion, and sale of the Brannock Device as well as the concurrent development of Park-Brannock as a leading shoe store in Syracuse, N.Y.
The collection consists of archival materials assembled by National Museum of American History Curator William Lawrence Bird. The materials were used as background research for the publication of his book Holidays on Display (New York: Princeton Architectural Press, 2007), and as exhibit objects for the exhibit by the same name that opened shortly after the museum's architectural renovation (November 2009-September 2010). The materials include advertising and trade literature, especially for department stores and with emphasis on the display of toys; catalogs; photographs and slides; postcards; parade programs; design drawings; correspondence; stock certificates, and miscellaneous items relating to department stores and their displays, parades and the amusement industry.
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Advertising Industry forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
The collection documents Garfield and Company, a pharmaceutical manufacturer in New Jersey during the twentieth century. Garfield and Company, founded by Isidor Z. Garfield (1863-1951), made Seidlitz Powder, a commonly known medication composed of tartaric acid, sodium bicarbonate, and potassium sodium tartrate that was used as a mild cathartic by dissolving it in water and then drinking it. Materials include customer files, invoices, correspondence, advertising and packaging materials, calendars, posters, financial records, and an oral and video history with Julius Garfield, son of Isidor Z. Garfield.