This accession consists of the administrative records which document the creation and activities of the Latino Working Committee (LWC). The LWC was established in May 1988 under the Office of the Assistant Secretary for Public Service and Museums. Its purpose is to addresses issues of concern to Latino communities within the …
This accession consists of records that document the programs and administration of the Smithsonian Latino Center (SLC) whose goal it is ensure that Latino contributions to the arts, sciences, and humanities are highlighted, understood, and advanced through the development and support of public programs, research, museum collections, and educational opportunities …
Millicent Rogers Museum records
Two letters, one to and one from Arthur Wolf, the museum director, regarding the Hispanic Artists Registry; the registry of Hispanic artists and craftsmen in New Mexico, consisting of questionnaires completed by each artist; magazine and newspaper articles about the registry and about Millicent Rogers.
López Negrete Communications Advertising Collection
The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.
Hector and Norma Orcí Advertising Agency Records
Orci Advertising Agency
The Hector and Norma Orcí Advertising Agency Records document the history, educational, and creative output produced by Hector and Norma Orcí throughout their extensive career in advertising. The Orcís founded their own independent agency in 1986 in Los Angeles. The Orcí Advertising Agency successfully introduced various products to Latinos in the United States and developed a reputation as one of the top advertising agencies to understand the US Latino market. The collection showcases the agency's history and awards, advertising and marketing campaigns, and its role in educating advertising agencies on the importance of the US Latino market.
Latino Initiatives Pool Records
This accession consists of records which document the administration of the Latino Initiatives Pool. It covers a time period when SLC was known as the Smithsonian Center for Latino Initiatives (SCLI) and from before the creation of SLC, when the Latino Initiatives Pool was administered by the Office of the …
This accession consists of records that document exhibitions developed by the Smithsonian Latino Center (SLC) whose goal it is ensure that Latino contributions to the arts, sciences, and humanities are highlighted, understood, and advanced through the development and support of public programs, research, museum collections, and educational opportunities at the …
Jose Sueiro Collection of Washington, D.C. Spanish Language Newspapers
Collection contains Spanish-language newspaper from Washington, D.C spanning the years 1982-1987. They cover topics concerning the D.C. Latino community.
Castor Advertising Corporation Collection
Castor Advertising Corporation
This collection consists of materials documenting the Castor Advertising Corporation, Castor SG&B, and Castor Spanish International, which specialized in reaching Hispanic audiences.
This accession consists of three websites and a blog maintained by the Smithsonian Latino Center as they existed on March 18, 2013. The main Smithsonian Latino Center website provides information about the Center as well as Latino programs, educational resources, collections, and exhibitions across the Smithsonian Institution. The website also includes online …