The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.
Videotapes, internal and external company publications, product catalogs and business files relating to Nike's domestic and international marketing and promotions.
Papers relate to John Bucheimer's work as manager of new product manufacturing in the Engineering Department at Head Ski Company.
The collection documents the inventing and design work of Benjamin Stansbury.
The Marvin E. Mundel Industrial Engineering Collection contains correspondence, reports, data, notes, publications, books, charts, certificates, awards, writings, photographs, films and videos that document the life and career of Marvin Mundel, a well-known expert in the field of work management and productivity enhancement.
The collection documents Bill Nye's early life, his Science Guy persona and its development for his television program Bill Nye the Science Guy.
Records document the Gerber Scientific Instrument Company, Hartford, Connecticut, and its four subsidiaries: Gerber Garment Technology, Inc., Gerber Scientific Products, Inc., Gerber Systems Corp., and Gerber Optical, Inc. Gerber Scientific designs, develops, manufactures, markets and services computer aided design and computer aided CAD/CAM systems. The records include correspondence, memoranda, product literature, trade literature, patent records, instruction manuals, proposals, engineering records, photographs, technical reports, drawings, press releases, and newspaper clippings.
Caroline R. Jones (1942-2001), an African-American advertising executive, worked for a number of prominent New York ad agencies and and founded her own firm in 1986. She is best known for her work in assisting clients in marketing to minority consumers. The collection includes client files, print advertisements, and radio and television commercials created for a wide range of commercial and public service campaigns.
The Bobcat Company Records document a post-war invention process and American manufacturing system through the case study of a dynamic machine, the Bobcat skid-steer loader. The records focus primarily on Bobcat's products, marketing, and advertising through product literature, photographs, advertisements, posters, newsletters, and audiovisual materials.
A. (Arthur) Bernie Wood (1921-1986) was an advertising designer, consultant, and inventor actively involved in the development of the restaurant franchise industry in America during the 1960s and 1970s. Particularly notable is his work with marketing, promotion, and merchandising for the McDonald's Corporation during its formative years.