353 records — Page 2 of 36
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Creators:
Ellsworth, Scott, Dr.
Archives Center, NMAH, SI.
Dates:
1938-1986
Size:
7.7 Cubic feet (32 boxes)
Collection ID:
NMAH.AC.0111
Repository:
Archives Center, National Museum of American History

The Pepsi Generation Collection is the result of an oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.

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Creators:
Smithsonian World
Dates:
1990-1991
Size:
23 Cubic feet (16 boxes)
Collection ID:
NMAH.AC.0418
Repository:
Archives Center, National Museum of American History

The collection documents "Selling the Dream" was an hour long television documentary that aired in early 1991 as part of the public television series, Smithsonian World.

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Creators:
Blocki, Jim
Cook, Fielder
Durante, Al
Green, Chester
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Dates:
1947-1992
Size:
4.3 Cubic feet (5 boxes)
Collection ID:
NMAH.AC.0464
Repository:
Archives Center, National Museum of American History

Oral history interviews with fourteen former Kraft and J. Walter Thompson executives chart the evolution of Kraft's approach to television, from its pioneering efforts in the medium's infancy to the search to maintain identity in an increasingly competitive and fragmented media landscape. Casting, directing, and production of the live dramas and the commercials are discussed at length. Kraft's philosophy of advertising, its relationship with J. Walter Thompson advertising agency and NBC, and consumer outreach are also featured.

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Creators:
Ellsworth, Scott, Dr.
Smithsonian Institution
Dates:
1972-1989
Size:
6.6 Cubic feet (20 boxes)
Collection ID:
NMAH.AC.0306
Repository:
Archives Center, National Museum of American History

Created in 1971, the Federal Express Corporation, an overnight air freight delivery system was an innovative company known for its memorable advertising campaigns. The core of the Federal Express Advertising History Collection is a series of interviews conducted in 1988 by Dr. Scott Ellsworth. Twenty-five individuals associated with Federal Express advertising were interviewed about the company and its award-winning advertising.

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Creators:
Archives Center, NMAH, SI.
Dates:
1953-1987
Size:
16 Boxes
Collection ID:
NMAH.AC.0184
Repository:
Archives Center, National Museum of American History

The Alka-Seltzer Oral History and Documentation Project is a result of a one year effort supported, in part, by Miles Laboratories, Incorporated. Twenty-four oral history interviews and a variety of related materials were gathered to document Alka- Seltzer advertising, primarily from the mid-1950s to the 1980s. The project covers "Speedy" Alka-Seltzer, "Oh what a relief it is," "The Blahs," "Alka Seltzer on the rocks," and "I can't believe I ate the whole thing" campaigns

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Creators:
Sunshine, Sara
Spanish Advertising and Marketing Service (creator)
Association of Hispanic Advertising Agencies
Dates:
1962 - 2000
Size:
3.5 Cubic feet (3 boxes)
Collection ID:
NMAH.AC.1343
Repository:
Archives Center, National Museum of American History

The Association of Hispanic Advertising Agencies Collection includes advertisements, research, and publications produced by SAMS (Spanish Advertising and Marketing Service), which was founded by Luis Diaz Albertini in 1963.

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Creators:
Ellsworth, Scott, Dr.
Zinn, Manfredo
Marx, Dick
Nunez, Raul
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Dates:
1926-1988
Size:
17.4 Cubic feet (86 boxes)
Collection ID:
NMAH.AC.0198
Repository:
Archives Center, National Museum of American History

The Marlboro Oral History and Documentation Project is the result of a two-year effort supported in part by a gift from Philip Morris, Inc. Sixty oral history interviews and a variety of television commercials, print advertising, promotional materials, packaging, and industry publications were gathered to document Marlboro cigarette advertising. T...

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Creators:
Procter & Gamble Company
Mars, Incorporated
Sosa, Lionel
Sosa, Bromley and Aguilar and Associates (San Antonio, Texas)
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Dates:
1981-1997
Size:
14 Cubic feet (31 boxes and 1 map folder)
Collection ID:
NMAH.AC.1351
Repository:
Archives Center, National Museum of American History

The collection documents the work of the Sosa, Bromley and Aguilar and Associates advertising agency of San Antonio, Texas. They created advertising for large corporations such as Western Union, American Airlines, Coca-Cola, Mars, Procter and Gamble, Anheuser-Busch, and Burger King. Additionally, they worked on political campaigns for Republican ca...

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Creators:
Center for Advertising History, Archives Center
Nike, Inc.
Ellsworth, Scott, Dr.
Dates:
1958 - 1992
Size:
12 Cubic feet (25 boxes)
Collection ID:
NMAH.AC.0448
Repository:
Archives Center, National Museum of American History

The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.

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Creators:
Pepsi-Cola USA (Purchase, N.Y.)
Dates:
1902-1982
Size:
4.5 Cubic feet (9 boxes)
Collection ID:
NMAH.AC.0092
Repository:
Archives Center, National Museum of American History

The collection consists largely of print ads, signs, decals and other marketing and promotional materials. Virtually all of the print ads are for the U.S. audience. The period since World War II is more fully documented than the earlier period, although there are some advertisements from the 1930s and earlier. Most of the material documents Peps...

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353 records — Page 2 of 36