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Creators:
Coors Brewing Company
Valdes Zacky, Dolores
Dates:
1955 - 1999
Size:
2 Cubic feet (2 boxes, 3 oversize folders)
Collection ID:
NMAH.AC.1394
Repository:
Archives Center, National Museum of American History

The collection documents the work of Dolores Valdes-Zacky and her advertising firm Valdes-Zacky Associates, who specialize in the Hispanic consumer market.

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Creators:
Norniella, Isabel, 1938-
Dates:
circa 1969-2005
Size:
1 Cubic foot (1 box)
Collection ID:
NMAH.AC.1417
Repository:
Archives Center, National Museum of American History

The papers document Norniella's life and career in the advertising field, and her Ole Television Network, and include business records, photographs, scrapbooks, photograph albums, advertising, clippings and articles, awards, newsletters, and publicity materials.

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Creators:
Bunting, George L., Jr.
Brinkley, Christie
Ellsworth, Scott, Dr.
Colonel, Sheri
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Dates:
1959-1990
Size:
15.5 Cubic feet (30 boxes)
Collection ID:
NMAH.AC.0374
Repository:
Archives Center, National Museum of American History

The Cover Girl Make-Up Advertising Oral History and Documentation Project, 1923-1991, is the result of a year-long study in 1990, which examined the advertising created for Noxell Corporation's Cover Girl make-up products from 1959 to 1990. The objective of the project was to document, in print and electronic media, the history of Cover Girl make-up advertising since its inception in 1959.

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Creators:
Ellsworth, Scott, Dr.
Archives Center, NMAH, SI.
Dates:
1938-1986
Size:
7.7 Cubic feet (32 boxes)
Collection ID:
NMAH.AC.0111
Repository:
Archives Center, National Museum of American History

The Pepsi Generation Collection is the result of an oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.

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Creators:
Lopez Negrete Communications (Houston, Texas)
Dates:
1988 - 2015
Size:
14 Cubic feet
Collection ID:
NMAH.AC.1413
Repository:
Archives Center, National Museum of American History

The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.

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Creators:
Blocki, Jim
Cook, Fielder
Durante, Al
Green, Chester
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Dates:
1947-1992
Size:
4.3 Cubic feet (5 boxes)
Collection ID:
NMAH.AC.0464
Repository:
Archives Center, National Museum of American History

Oral history interviews with fourteen former Kraft and J. Walter Thompson executives chart the evolution of Kraft's approach to television, from its pioneering efforts in the medium's infancy to the search to maintain identity in an increasingly competitive and fragmented media landscape. Casting, directing, and production of the live dramas and the commercials are discussed at length. Kraft's philosophy of advertising, its relationship with J. Walter Thompson advertising agency and NBC, and consumer outreach are also featured.

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Creators:
Archives Center, NMAH, SI.
Dates:
1953-1987
Size:
16 Boxes
Collection ID:
NMAH.AC.0184
Repository:
Archives Center, National Museum of American History

The Alka-Seltzer Oral History and Documentation Project is a result of a one year effort supported, in part, by Miles Laboratories, Incorporated. Twenty-four oral history interviews and a variety of related materials were gathered to document Alka- Seltzer advertising, primarily from the mid-1950s to the 1980s. The project covers "Speedy" Alka-Seltzer, "Oh what a relief it is," "The Blahs," "Alka Seltzer on the rocks," and "I can't believe I ate the whole thing" campaigns

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Creators:
Flaherty, Stacy A.
Crain Communications.
Bernstein, Sid
Dates:
1989-1991.
Size:
3 Cubic feet (7 boxes )
Collection ID:
NMAH.AC.0434
Repository:
Archives Center, National Museum of American History

Audiotapes, Series 1: Interviews with Bernstein and others, conducted by Stacy A. Flaherty, coodinator and historian of the Center for Advertising History (an Archives Center program). Subseries 1.1 Audiocassette masters; Subseries 1.2: Reel-to-reel masters; Subseries 1.3: Audiocassettes for researcher use (2 copies).

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Creators:
Ad Council
Dates:
1990
Size:
2 Cubic feet (3 boxes)
Collection ID:
NMAH.AC.0372
Repository:
Archives Center, National Museum of American History

This collection documents the multilingual advertising campaigns created by the Advertising Council to promote the 1990 Census.

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Creators:
Polykoff, Shirley
Ellsworth, Scott, Dr.
Dates:
1990.
Size:
1 cassette tape
0.3 Cubic feet (1 document box)
Collection ID:
NMAH.AC.0474
Repository:
Archives Center, National Museum of American History

Oral history describing her career in advertising, especially the creation of the Clairol advertisement "Does She or Doesn't She?" in the 1950s.

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