Collapse [ ]
Expand
- Creators:
-
Coors Brewing Company
Valdes Zacky, Dolores
- Dates:
-
1955 - 1999
- Size:
-
2 Cubic feet (2 boxes, 3 oversize folders)
- Collection ID:
- NMAH.AC.1394
- Repository:
-
Archives Center, National Museum of American History
The collection documents the work of Dolores Valdes-Zacky and her advertising firm Valdes-Zacky Associates, who specialize in the Hispanic consumer market.
Found In
Isabel Norniella Papers
Collapse [ ]
Expand
- Creators:
-
Norniella, Isabel, 1938-
- Dates:
-
circa 1969-2005
- Size:
-
1 Cubic foot (1 box)
- Collection ID:
- NMAH.AC.1417
- Repository:
-
Archives Center, National Museum of American History
The papers document Norniella's life and career in the advertising field, and her Ole Television Network, and include business records, photographs, scrapbooks, photograph albums, advertising, clippings and articles, awards, newsletters, and publicity materials.
Found In
Collapse [ ]
Expand
- Creators:
-
Bunting, George L., Jr.
Brinkley, Christie
Ellsworth, Scott, Dr.
Colonel, Sheri
More … - Dates:
-
1959-1990
- Size:
-
15.5 Cubic feet (30 boxes)
- Collection ID:
- NMAH.AC.0374
- Repository:
-
Archives Center, National Museum of American History
The Cover Girl Make-Up Advertising Oral History and Documentation Project, 1923-1991, is the result of a year-long study in 1990, which examined the advertising created for Noxell Corporation's Cover Girl make-up products from 1959 to 1990. The objective of the project was to document, in print and electronic media, the history of Cover Girl make-up advertising since its inception in 1959.
Found In
Collapse [ ]
Expand
- Creators:
-
Ellsworth, Scott, Dr.
Archives Center, NMAH, SI.
- Dates:
-
1938-1986
- Size:
-
7.7 Cubic feet (32 boxes)
- Collection ID:
- NMAH.AC.0111
- Repository:
-
Archives Center, National Museum of American History
The Pepsi Generation Collection is the result of an oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Found In
Collapse [ ]
Expand
- Creators:
-
Lopez Negrete Communications (Houston, Texas)
- Dates:
-
1988 - 2015
- Size:
-
14 Cubic feet
- Collection ID:
- NMAH.AC.1413
- Repository:
-
Archives Center, National Museum of American History
The López Negrete Communications Advertising Collection showcases the successful print advertising campaigns the communications agency undertook with major clients like Goya Foods, NationsBank, and Walmart. The advertising posters in this collection exemplify the agency's creativity in building on U.S. Latinos' everyday experiences to market American products and services. Alex and Cathy López Negrete, the founders of López Negrete Communications, made it their mission to use ethnographic approaches to better understand the U.S. Latino market which led to their success as the largest independently-owned Latino advertising agency in the country.
Found In
Collapse [ ]
Expand
- Creators:
-
Blocki, Jim
Cook, Fielder
Durante, Al
Green, Chester
More … - Dates:
-
1947-1992
- Size:
-
4.3 Cubic feet (5 boxes)
- Collection ID:
- NMAH.AC.0464
- Repository:
-
Archives Center, National Museum of American History
Oral history interviews with fourteen former Kraft and J. Walter Thompson executives chart the evolution of Kraft's approach to television, from its pioneering efforts in the medium's infancy to the search to maintain identity in an increasingly competitive and fragmented media landscape. Casting, directing, and production of the live dramas and the commercials are discussed at length. Kraft's philosophy of advertising, its relationship with J. Walter Thompson advertising agency and NBC, and consumer outreach are also featured.
Found In
Collapse [ ]
Expand
- Creators:
-
Archives Center, NMAH, SI.
- Dates:
-
1953-1987
- Size:
-
16 Boxes
- Collection ID:
- NMAH.AC.0184
- Repository:
-
Archives Center, National Museum of American History
The Alka-Seltzer Oral History and Documentation Project is a result of a one year effort supported, in part, by Miles Laboratories, Incorporated. Twenty-four oral history interviews and a variety of related materials were gathered to document Alka- Seltzer advertising, primarily from the mid-1950s to the 1980s. The project covers "Speedy" Alka-Seltzer, "Oh what a relief it is," "The Blahs," "Alka Seltzer on the rocks," and "I can't believe I ate the whole thing" campaigns
Found In
Collapse [ ]
Expand
- Creators:
-
Flaherty, Stacy A.
Crain Communications.
Bernstein, Sid
- Dates:
-
1989-1991.
- Size:
-
3 Cubic feet (7 boxes
)
- Collection ID:
- NMAH.AC.0434
- Repository:
-
Archives Center, National Museum of American History
Audiotapes, Series 1: Interviews with Bernstein and others, conducted by Stacy A. Flaherty, coodinator and historian of the Center for Advertising History (an Archives Center program). Subseries 1.1 Audiocassette masters; Subseries 1.2: Reel-to-reel masters; Subseries 1.3: Audiocassettes for researcher use (2 copies).
Found In
Collapse [ ]
Expand
- Creators:
-
Ad Council
- Dates:
-
1990
- Size:
-
2 Cubic feet (3 boxes)
- Collection ID:
- NMAH.AC.0372
- Repository:
-
Archives Center, National Museum of American History
This collection documents the multilingual advertising campaigns created by the Advertising Council to promote the 1990 Census.
Found In
Collapse [ ]
Expand
- Creators:
-
Polykoff, Shirley
Ellsworth, Scott, Dr.
- Dates:
-
1990.
- Size:
-
1 cassette tape
0.3 Cubic feet (1 document box)
- Collection ID:
- NMAH.AC.0474
- Repository:
-
Archives Center, National Museum of American History
Oral history describing her career in advertising, especially the creation of the Clairol advertisement "Does She or Doesn't She?" in the 1950s.