The Smithsonian Institution Festival of American Folklife, held annually since 1967 on the National Mall in Washington, D.C., was renamed the Smithsonian Folklife Festival in 1998. The materials collected here document the planning, production, and execution of the annual Festival, produced by the Smithsonian Center for Folklife and Cultural Heritage (1999-present) and its predecessor offices (1967-1999). An overview of the entire Festival records group is available here: Smithsonian Folklife Festival records.
Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also includes radio and television. NW Ayer is known for some of the slogans created for major American companies.
INDUSTRY ON PARADE was a television series created by the National Association of Manufacturers (NAM) from 1950-1960. The series consisted of weekly episodes that highlighted American manufacturing and business. Hundreds of companies and products were documented during the programs decade-long run.
The records of Midtown Galleries measure 86.82 linear feet and date from 1904 to 1997. The collection documents the operation and general administration of the business and includes artist records, exhibition material, inventories, financial records, photographs, and printed material.
The J. Horace McFarland Collection includes over 3,100 photographic images of private and public gardens throughout the United States, as well as some from foreign countries, dating from 1899 to 1963. Many of these images, generated for Mount Pleasant Press (later the J. Horace McFarland Company), were used to illustrate trade catalogs published by the firm as well as journal and newspaper articles. The collection also contains color records that were used as reference aids during the printing process, plant patents, and various publications of the McFarland Company.