The "Pepsi Generation" Oral History and Documentation Collection
The Pepsi Generation Collection is the result of an oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Interviews relating to the Container Corporation of America
Norelli, Martina Roudabush
Interviews of Charles Coiner, Agnes Denes, Leo Leonni, John Vincent Massey, Elizabeth Paepcke (wife of Container President Walter Paepcke), and Edward Warwick, regarding the Container Corporation of America's advertising campaigns and the development of the art collection. Also discussed is the role of the advertising agency N. W. Ayer and …
Walter H. Voigt Brewing Industry Collection
The collection documents the history of the brewing beer industry in the mid-Atlantic region primarily between the 1890s and the 1960s. Materials includeing correspondence, class notes, beer labels, journal reprints, technical papers, trade literature, legal papers, magazine articles, cartoons, books, and literature from the Master Brewers Association of America.
John Caples Papers
Series Three, Speeches and Lectures, contains Caples' speeches to advertising industry associations and other business organizations, as well as a series of lectures prepared for a college course on advertising techniques that Caples taught at Columbia University Graduate School of Business during the 1953-54 academic year.. Series Four, Client Files, contains …
Landor Design Collection
Collection consists of the business records and original art documenting the work of Walter Landor and his design firm Landor Associates located in San Francisco, California.
Virgil Johnson Collection of Cigarette Packages
American Tobacco Company.
Benson and Hedges.
As a teenager, Virgil Johnson [b.1918] became interested in the designs and symbols on cigarette packs like "Black Cat" and "White Roll", and he began actively collecting in the 1930s. His interest intensified during the 1940s when he was stationed in North Africa and across the Mediterranean region as a photographer with the U.S. Navy. Mr. Johnson collected cigarette packs for over fifty years, and was a member of the Cigarette Pack Collector's Association. Approximately 6000 cigarette packages, foreign and American, arranged in 24 albums. Manufacturers include names such as those shown below.
Cover Girl Advertising Oral History and Documentation Project
Ellsworth, Scott, Dr.
The Cover Girl Make-Up Advertising Oral History and Documentation Project, 1923-1991, is the result of a year-long study in 1990, which examined the advertising created for Noxell Corporation's Cover Girl make-up products from 1959 to 1990. The objective of the project was to document, in print and electronic media, the history of Cover Girl make-up advertising since its inception in 1959.
Warshaw Collection of Business Americana Subject Categories: Weather
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Weather forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Marlboro Oral History and Documentation Project
The Marlboro Oral History and Documentation Project is the result of a two-year effort supported in part by a gift from Philip Morris, Inc. Sixty oral history interviews and a variety of television commercials, print advertising, promotional materials, packaging, and industry publications were gathered to document Marlboro cigarette advertising. The …
Francis M. Mair Papers
Mair, Francis M., 1916-1991 (commercial artist)
Client files, administrative files, artwork, and collected food labels from graphic and industrial designer Francis Mair. Mair specialized in beverage labels and packaging during his many years with Landor Associates in San Francisco. Late in his career, he directed Landor's Museum of Packaging History. His prolific freelance career included designs for furniture, decorative arts, letterhead, and corporate images. His personal artwork included alphabets, typefaces, and sketchbooks. Much of his personal artwork is humorous or erotic.