The collection documents Garfield and Company, a pharmaceutical manufacturer in New Jersey during the twentieth century. Garfield and Company, founded by Isidor Z. Garfield (1863-1951), made Seidlitz Powder, a commonly known medication composed of tartaric acid, sodium bicarbonate, and potassium sodium tartrate that was used as a mild cathartic by dissolving it in water and then drinking it. Materials include customer files, invoices, correspondence, advertising and packaging materials, calendars, posters, financial records, and an oral and video history with Julius Garfield, son of Isidor Z. Garfield.

The Alka-Seltzer Oral History and Documentation Project is a result of a one year effort supported, in part, by Miles Laboratories, Incorporated. Twenty-four oral history interviews and a variety of related materials were gathered to document Alka- Seltzer advertising, primarily from the mid-1950s to the 1980s. The project covers "Speedy" Alka-Seltzer, "Oh what a relief it is," "The Blahs," "Alka Seltzer on the rocks," and "I can't believe I ate the whole thing" campaigns

The collection documents the history of tobacco advertising in America through print advertisements (magazine and newspaper), emphasizing the deceptive advertising practices employed by the tobacco industry to lure and keep smokers. Many of the advertisements contain images of celebrities, athletes, and other notable persons who endorsed tobacco products as well as ethinic imagery.

The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.

The collection documents the life and career of Clark Maddock, from his early years as a bandleader, through his work in the advertising industry and subsequent retirement. There are clippings and a few photographs relating to his musical career, but most of the collection relates to his work in the advertising industry for several ad agencies, and...

As a teenager, Virgil Johnson [b.1918] became interested in the designs and symbols on cigarette packs like "Black Cat" and "White Roll", and he began actively collecting in the 1930s. His interest intensified during the 1940s when he was stationed in North Africa and across the Mediterranean region as a photographer with the U.S. Navy. Mr. Johnson collected cigarette packs for over fifty years, and was a member of the Cigarette Pack Collector's Association. Approximately 6000 cigarette packages, foreign and American, arranged in 24 albums. Manufacturers include names such as those shown below.

The collection documents the development and evolution of the Breck Girl, a highly successful and long-lived advertising campaign whose hallmark was its vision of idealized American womanhood through correspondence, photographs, paintings, and print advertisements.

The collection contains domestic and foreign advertising for both pharmaceutical and consumer health care products; sales and marketing materials for pharmaceuticals aimed at physicians, such as brochures, package inserts, reports, catalogs, price lists, manuals; the company's business and administrative papers, including annual reports, news relea...

A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Weather forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana

Arnold D. Kates was an officer in the Association of Young Advertising Men of New York in the 1930s. As an officer, he visited Washington, D.C., to attend the annual meeting of the Advertising Federation of America and took home movies of the capital, including a formal reception at the White House, the Washington Monument, and the Lincoln Memorial. Additional film footage includes scenes on a ship, cityscapes and industrial landscapes of New York City.