Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also includes radio and television. NW Ayer is known for some of the slogans created for major American companies.

The records of the Richard York Gallery, a New York gallery specializing in American art from early 1800s to 1950, measure 79.3 linear feet and date from circa 1865-2005, with the bulk of the material dating from 1981 to 2004. Three-fourths of the records are artists' artwork files, documenting the sale and consignment of nearly 6,500 works of art. The gallery's activities are also recorded through correspondence, client files, gallery invoices, inventories, business and financial records, printed materials, scrapbooks, photographic materials of artwork, and estate records for the John Marin estate and Sergio Stella estate (Joseph Stella). An addition of 10.2 linear feet, dated circa 1865 to 2005, includes artists' files arranged alphabetically containing printed material, clippings, exhibition announcements, and scattered correspondence and financial documents.

Ella Fitzgerald, often called the "First Lady of Song," was one of the 20th century's most important musical performers. The collection reflects her career and personal life through photographs, audio recordings, and manuscript materials.

Films vary in subject, production source, and intended audience. Includes both silent and sound black-and-white, and color films with sound.

Print advertisements covering almost the entire history of Ivory Soap, including advertisements designed by artists including Jesse Wilcox Smith, Elizabeth Shippen Green, and J. C. Leyendecker.

This collection contains over 37,000 35mm slides, 3,000 glass lantern slides and garden files that may include descriptive information, photocopied articles (from journals, newspapers, or books), planting lists, correspondence, brochures, landscape plans and drawings. Garden files were compiled by Garden Club of America (GCA) members for most of the gardens included in the collection. Some gardens have been photographed over the course of several decades; others only have images from a single point in time. In addition to images of American gardens, there are glass lantern slides of the New York Flower Show (1941-1951) and trips that GCA members took to other countries, including Mexico (1937), Italy, Spain, Japan (1935), France (1936), England (1929), and Scotland. A number of the slides are copies of historic images from outside repositories including horticultural and historical societies or from horticultural books and publications. The GCA made a concerted effort in the mid-1980s to acquire these images in order to increase its documentation of American garden history. Because of copyright considerations, use of these particular images may be restricted.

The collection documents Gabler's involvement in the recording industry and the evolution of Commodore Records. The documentation begins with the Commodore Radio Shop through its evolution to Commodore Music Shop. The collection also includes the beginnings of the Commodore record label and information detailing Gabler's 30 years as staff producer and later Vice-President in Charge of Artists and Repertoire at Decca Records (1941-1974). There is a small collection of black and white photographs chronicling the early years at the Commodore Music Shop, as well as jam sessions, often held at Jimmy Ryan's on 52nd Street. The collection also includes a vast array of audio recordings (mainly audiodiscs).

More than 300 reels of 16mm black and white and color film, silent and sound, fiction and documentary motion picture film documenting jazz and related musical performances, social and popular dance styles and performances, jazz musicians, performance locales, and documentation of African-American popular culture. A list of featured performers in the collection is shown below. The films are frequently compilations produced by Smith for lectures.

Large collection of photographs, picture postcards, printed ephemera, and music related to the brass band movement in the United States: includes 8 ambrotypes, 36 tintypes, 59 stereographs, 66 cabinet prints, 90 cartes-de-visite, 150 large photoprints, and 874 picture postcards; also posters, concert programs, instrument manufacturers' advertisemem...

This collection is comprised of photographic and manuscript materials, primarily created by Eliot Elisofon to document his travels and work. The images portray many aspects of African life and culture including agriculture, wildlife, archaeology, architecture, art and artisans, children, cityscapes and landscapes, leaders, markets, medicine, recreation, ritual and celebration, and transportation. The manuscript materials include correspondence, essays, clippings, puobligations, notes, research, and itineraries.